Frey Ranch to Donate $10,000 to Moms on the Run

Posted on March 7, 2022 by Joel Whitaker

Frey Ranch Distillery announced a 360-degree Women + Whiskey marketing campaign running from Women’s History Month through Mother’s Day. As part of the campaign, the distillery will donate $1 from every bottle of Frey Ranch Bourbon sold at participating retailers to Pinocchio’s Moms on the Run – an organization that provides financial and emotional support for women battling breast cancer.  According to a 2020 study from MRI, about 40% of American Whiskey drinkers are women.

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Oak Ridge Expands Portfolio, Introduces Maggio Estates

Posted on March 7, 2022 by Joel Whitaker

Oak Ridge Winery, the oldest operating winery in California’s Lodi winegrowing region, announces the debut of its Maggio Estates label this spring. Maggio Estates ushers in an elevated style of winemaking for Oak Ridge Winery and the Maggio family, exemplifying the very best wines that the region has to offer. The Maggio Estates collection includes two premium estate-grown wines, both Certified Green under the Lodi Rules Sustainable Winegrowing Program: Maggio Estates 2020 Cabernet Sauvignon and Maggio Estates 2020 Chardonnay. Both are $29.99.

“Maggio Estates is unlike anything else we’ve produced at Oak Ridge,” said Laura Chadwell, Chief Winemaker at Oak Ridge Winery. “The combination of premium, sustainably-grown fruit, use of leading industry technology, and our team’s hands-on winemaking approach really shine through in these wines.”

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Peroni Launches New Lifestyle Campaign

Posted on March 7, 2022 by Joel Whitaker

Peroni Nastro Azzurro, Italy’s premium lager, announces “Live Every Moment,” the brand’s beautiful, new lifestyle campaign inspired by its Italian style and heritage. Developed to encourage drinkers nationwide to “Live Every Moment” with passion and effortless Italian flair, the new spots mark Peroni’s first major lifestyle creative in two years and will begin airing on March 14.

In conjunction with the launch of its new creative campaign, Peroni is helping fans make their wanderlust a reality with the Peroni Passport, an opportunity to win passport renewal upgrades and a dream trip to the Amalfi Coast where the “Live Every Moment” campaign was filmed. One lucky fan will win $20K to upgrade their next trip to the Amalfi Coast, while an additional 50 fans will win the funds to renew their passport ahead of future travels. For those looking to bring a bit of Italy to their homes, 500 fans will win the funds for a six-pack of Peroni.

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Pure Brands Intros Buena Fe, a Tequila Quencher

Posted on March 7, 2022 by Joel Whitaker

Buena Fé organic tequila quenchers are currently available in two expressions: watermelon strawberry and mango pineapple. Each flavor is sold in a 4-pack ($14.99 per pack MSRP). The brand will debut on shelves in select states including Kansas, Washington, California, New
Jersey, Michigan, Rhode Island, Connecticut, and New York in the coming months. Each can is 140 calories or less and free of preservatives.

“The introduction of Buena Fé follows more than 8 months of searching, blending, and batching to create a proprietary formula that meets our standards,” said Buena Fé co-founder Andrew
Bushby. “Our mission is to create cocktails that are better for the consumer and better for the environment. We believe we have created the cleanest and tastiest tequila quencher in the world.”
Buena Fé is directly translated to “In Good Faith” and combines two words that are widely understood and effective at communicating the brand’s essence.

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Irrigation Couldn’t Keep Pace with California’s Draught: Study

Posted on March 7, 2022 by Joel Whitaker

California’s draught has been so severe that even irrigation couldn’t keep up, a new report says.  In addition, dry farming was challenged with a lack of micro nutrient delivery, as nutrients delivered via drip irrigation systems did not have enough water to reach deep root zones.

And there’s more bad news: 2022 is predicted to be the driest in 1,200 years.

“Unfortunately growers now have to contend with the constant threats of a changing climate,” said Adam Koeppel, Co-Founder and CEO of Agrology. “It’s imperative that growers can track and understand all important elements in realtime–from water to soil to smoke. We built Agrology to do just that. One system and one app to give growers a view into what’s happening in that moment and the near future.”

Underground, the Agrology soil probes tracked volumetric moisture, soil water potential, soil conductivity, and soil temperature. In the canopy, the atmospheric array tracked humidity and air temperature. The Agrology Drought Irrigation Report pulled data from these probes and arrays in both dry farmed and irrigated vineyards.

“We were really impressed by how our growers adapted their strategies to changing regulations and conditions mid-season,” Koeppel continued. “Whether dry farmed or irrigated, our customers used the data to take action and quickly mitigate any issues.”

Agrology leads the market in not only tracking but predicting issues before they begin. The Agrology ground truth sensors gather the precise data on heat, soil and air moisture, VOCs, and weather events. Artificial intelligence (AI) and Machine Learning (ML) is then applied to the data to predict future events and issues. To make data actionable, Agrology delivers it via an easy t

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Dry Creek Marks 50 Years with Special Fume Blanc Packaging

Posted on March 7, 2022 by Joel Whitaker

Dry Creek Vineyard 2021 50th Anniversary Fumé Blanc

The commemorative packaging features printing on both sides of the front and back labels, offering viewers a 360-degree retrospective view of when the winery was founded five decades ago. The front label showcases the historical 1972 Fumé Blanc label, while the back label displays photographs of the first harvest, the construction of the winery, and the groundbreaking ceremony with Founder David S. Stare and his daughter, Kim Stare Wallace, turning over the first shovel of dirt.

The love of the Loire Valley led Stare to produce his inaugural 1972 Fumé Blanc, and the winery has continued to craft the wine every harvest since. As the first new winery in the Dry Creek Valley following Prohibition, Dry Creek Vineyard is credited with producing the first Fumé Blanc in Sonoma County.

Stare is widely known as the first to plant Sauvignon Blanc in Dry Creek Valley, against the advice of vineyard specialists. Fifty years later, Sauvignon Blanc is the most widely planted white grape in Dry Creek Valley. Dry Creek Vineyard has proudly produced Fumé Blanc each year of its history and currently features five distinct Sauvignon Blanc bottlings in its portfolio.

Stare’s daughter, Kim Stare Wallace, is currently the President of Dry Creek Vineyard and continues to lead with a “no compromises” philosophy producing appellation-focused, terroir-driven, varietal-defining wines.

“We are at a pivotal moment in the history of Dry Creek Vineyard,” said Stare Wallace. “Our first vintage of Fumé Blanc was in 1972 and we have been building on that legacy for 50 years. We remain true to ourselves and our commitment to producing world-class wines from our estate vineyards and small, local family farms.”

“We are proud to be one of the few remaining family-owned members of the illustrious ‘Class of ’72’,” continued Stare Wallace. “Our goal is to continue forward into the future as an iconic, family-owned, heritage brand – reflecting the true essence of Sonoma County.”

 

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