Seven out of 10 consumers in Florida, Texas, Illinois and New York plan to eat out On Premise in the next two weeks, and 43% also said they will be at On Premise locations for “drink-led occasions,” CGA reports after surveying 2,005 consumers. That fits within recent patters: Seven in 10 consumers have visited On Premise locations in the past two weeks for food-led occasions, which only two in five have visited On Premise locations for “drinks-led” occasions.
Soft drinks and beer remain the most consumed categories in bars and restaurants.
Consumers said they were eager to visit On Premise, with four in five intended to make their next visit within 14 days.
The survey also found that about one-third of U.S. On Premise consumers have stayed at a hotel in the last three months, but rises to half of consumers when visits to bars and restaurants are added in. Some 62% of consumers said they plan to visit or stay at a hotel in the next three months, with two in five of these having already booked their next trip to a hotel. This presents a “big” opportunity for drinks brands, CGA said.
“As consumer demand for domestic travel continues to increase, especially with upcoming events such as Spring Break, it’s important to consider the opportunities this presents for drinks manufacturers. With nearly two-thirds of consumers planning to stay at a hotel in the next few months, manufacturers should be working with hotel chains to ensure their brands are not only available, but front-of-mind for travelers. This topic will be explored in further detail in our upcoming study on the Hotel BevAl Opportunity, which uncovers the opportunities for brands within this valuable channel,” Matthew Crompton, CGA Client Solutions Director, Americas, said.
About one-third of consumers are planning to celebrate St. Patrick’s Day on premise, CGA found.
The most popular drink category for the occasion is beer, while neighborhood bars and Irish bars are the most popular venues to visit. Most visits will occur during the early evenings, although mid afternoon and happy hour are also popular dayparts
A third of consumers said they are planning to visit the On Premise specifically for Spring Break. This is most likely to be with friends and the most consumed drink category is likely to be beer. Half of consumers who are celebrating Spring Break plan to travel for it, with Florida the most common destination.
