True Myth Aids Outdoor Conservation with Sweeps

Posted on March 14, 2022 by Joel Whitaker

True Myth, part of the Baileyana Winery portfolio, has partnered with the environmental non-profit Outdoor Alliance to launch the “Into the Wild” program. As part of the partnership, True Myth has donated $10,000 to Outdoor Alliance which will directly support campaign and policy work on public lands across the U.S, helping to preserve the landscapes that we love.  

“With True Myth’s Into The Wild campaign, we wanted to take our appreciation for nature a step further. We have great respect for Outdoor Alliance’s conservation work so knew we could make a bigger impact through this partnership,” said Jeff Ngo, Senior Vice President for WX Brands. “Together, we encourage True Myth fans to go ‘into the wild’ this spring and take action to protect the outdoors.”

As part of the partnership, True Myth and Outdoor Alliance invite wine drinkers as well as outdoor enthusiasts to participate in a social media sweepstakes running from March 1 to April 30. The sweepstakes offer people the opportunity to win the ultimate outdoor getaway to California’s Central Coast. The grand prize trip will include airfare for two people, hotel accommodations, exclusive winery visits to Baileyana Winery in San Luis Obispo, Calif., and outdoor excursions. True Myth and Outdoor Alliance will co-sponsor the sweepstakes through in-store and digital activations.  

Outdoor Alliance is the only organization in the U.S. that unites the voices of outdoor enthusiasts to conserve public lands and ensure those lands are managed in a way that embraces the human-powered experience. 

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Scotto Acquires 4th Lodi-Area Winery

Posted on March 14, 2022 by Joel Whitaker

Scotto Family Cellars, America’s 43rd largest winery, said it acquired its fourth Lodi area production facility. Gnekow Family Winery will be renamed Collegeville Vintners and will be owned and operated by the Scotto’s 5th generation, including Collegeville Vintners CEO Natalie Scotto Woods.  Terms weren’t disclosed.

“We needed the additional capacity to support our domestic and export growth.  Renovations and upgrades are underway to prepare for the 2022 harvest, when we’ll begin crushing, fermenting, aging, bottling and kegging our national and custom brands.”

The property consists of 29 acres and includes a tasting room and a premium 11.5 acre Zinfandel vineyard in Collegeville, approximately 20 miles southeast of Lodi.

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Simi Winery Intros a Rose

Posted on March 14, 2022 by Joel Whitaker

Simi Winery introduces the Editor’s Collection Rose in partnership with Reese’s Book Club, founded by Reese Witherspoon. The $18.99-a-bottle Editor’s Collection Rosé is available nationally, as well as on the SIMI website. Part of profits will benefit the Readership, the Reese’s Book Club collection of efforts to support literacy.

Consumers are invited to read along as the SIMI Winery and Reese’s Book Club story unfolds, and learn about future offerings by following @SimiWinery on Instagram, Twitter and Facebook and downloading the free Reese’s Book Club app from the Apple App Store or Google Play.

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Surf is White Claw’s 1st Full-Flavor Offering

Posted on March 14, 2022 by Joel Whitaker

“White Claw Surf is the biggest news in seltzer since the original launch of White Claw®,” said John Shea, Chief Marketing Officer, White Claw, U.S. “White Claw Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw. It is our next exciting addition and something completely new and different in the world of seltzer.”

Available in a 12-can variety pack, each flavor is crafted using White Claw®’s unique BrewPure® process and is 5% ABV, 100 calories and gluten free.

To celebrate the launch of White Claw® Surf, the brand launched an integrated campaign called “Surf Like No Other” in partnership with professional surfers Ivy Miller, Hunter Jones and Blair Conklin to experience surf like never before. The surfers proved that it is possible to surf anywhere, from snowy hills and sand dunes to fountains, canals, rivers and lakes around the U.S. The Surf Tour series will be shared via the surfer’s social channels as well as the brand’s social channels starting on March 15th.

The Surf Tour will culminate at South by Southwest® (SXSW®), where White Claw® is the official hard seltzer. White Claw® Surf will be front and center throughout SXSW, surrounding events and with a custom White Claw® Surf House from March 17 – March 19.  Attendees will be among the first to experience White Claw® Surf as well as hear from the Surf Tour athletes with an exclusive panel on the future of surf.

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Grey Goose Debuts Weekly Entertainment Package

Posted on March 14, 2022 by Joel Whitaker

Grey Goose, the “Official Spirit Partner of the 64th Annual Grammy Awards,” and The Recording Academy debut “Monday Mix,” an all-new content series on Instagram and YouTube that will premiere every Monday throughout the rest of the month. The digital series will feature intimate musical performances and behind-the-scenes footage from trailblazing artists including JoJo, Tinashe, and six-time Grammy-nominated artist Lucky Daye.

Additionally, Grey Goose will be collaborating with stylist-to-the-stars Law Roach as its official Grammy Style Partner, who will facilitate intimate conversations on music, artistic expression, and effortless style with each artist. Roach will also debut an exclusive new Grammy martini cocktail recipe that viewers can easily make at home. With each installment of “Grey Goose x Grammys: Monday Mix,” the vodka brand will reimagine the traditional start of the workweek as a day of celebration and build excitement for the 64th Annual Grammy Awards ceremony on Sunday, April 3rd.

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Zacapa Rum Aids Little Market with Guatemalan Collection

Posted on March 14, 2022 by Joel Whitaker

Guatemalan-made Zacapa Rum is supporting the nonprofit fair trade shop and partner, The Little Market, with the launch of the Made in Guatemala Collection. Available exclusively on thelittlemarket.com, each item in the collection is made by female artisans in Guatemala and hand-selected by Zacapa Rum Brand Ambassador and The Little Market Council Member, Jordana Brewster. Purchases of these items will support The Little Market’s ongoing commitment to creating employment opportunities for artisans in underserved communities, celebrating cultural techniques and traditions, and bringing attention to social justice and human rights issues.

Each one of Brewster’s picks is a hand-crafted work of art that represents practices and customs passed down across generations. Beginning today, a selection of woven bags made from repurposed huipil, a traditional Mayan woman’s blouse, are available in six unique colorways and three sizes – coin purse, envelope clutch and bikini bag. Each pattern is one-of-a-kind, differing by region and town and representative of the weaver’s heritage and personality.

In addition, Brewster chose glassware from Cantel, the purchase of which supports efforts to create safe working environments, living wages and financial security for artisans. Glassware comes in various shapes and sizes including stemless wine, cocktail, low ball and high ball glasses and a water pitcher.

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