Cutwater Spirits Rolls Out 3 New Variety Packs

Posted on March 15, 2022 by Joel Whitaker

The new assortment of bar-quality cocktails in 12 oz slim cans nationwide, including Ranch Waters (Lime, Watermelon, Prickly Pear) Rum Mojitos (Mint & Lime, Passion Fruit Guava, Mango Watermelon) + Vodka Sodas (Lime, Grapefruit, Watermelon).

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A-B Intros Budweiser Supreme

Posted on March 15, 2022 by Joel Whitaker

It’s an American Golden Lager, brewed with American honey malt, has 4.6% alcohol and 143 calories.  Anheuser-Busch said it has been developing Budweiser Supreme for nearly two years.  The name symbolizes that it is a superior beer at an affordable price.

Budweiser Supreme is now available in D.C., Ohio, New York, central California and west Texas. It will be available nationwide in the future, though a date for a wider rollout hasn’t been announced.

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Louis XIII Pays Tribute to Mother Earth

Posted on March 15, 2022 by Joel Whitaker

Following “100 Years” – a two-part creative campaign rooted in film, and music – Louis XIII Cognac continues to express its unique relation to Time by paying tribute to Mother Earth in this latest project, Believe in Time, a film released today. The film is led by Grammy Award-winning singer, songwriter and visual artist Solange Knowles, who also composed an original piece of music for the project, in collaboration with Chinese couture designer Guo Pei, and French-Senegalese Cannes Festival’s Grand Prix winning director Mati Diop (“Atlantics”).

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DISCUS Launches “State Guild Supporter Program”

Posted on March 15, 2022 by Joel Whitaker

The new program is intended to engage and organize the network of state distillers guilds across the country and alert them to public policy issues affecting the industry at every level of government.

“Over the past decade, the number of small distilleries in the United States has grown from a couple hundred to more than 2,300 representing a significant grassroots base for advocating for policies that benefit spirits consumers and distillers small and large,” said DISCUS President/CEO Chris Swonger. “By partnering with distillers guilds through this new State Guild Supporter Program, we can identify shared advocacy goals and support each other in educating legislative leaders about the economic contributions of our spirits industry and the jobs we create in communities across the country.”

State guilds that join the program will receive numerous benefits, including invitations for guild leadership to participate in DISCUS’ Annual State Summit, monthly policy chats and semi-annual updates; reduced rates on the DISCUS Annual Conference and DISCUS Academy; access to the Spirited Advocate weekly e-newsletter; and promotion of the guild on the DISCUS website.

 

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B-F Hailed as 1 of World’s Most Ethical Companies

Posted on March 15, 2022 by Joel Whitaker

The award was made by Ethisphere, a global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business success.  It’s the first year that Brown-Forman Corp. has been on the list, and Lawson Whiting, CEO, said the Louisville distiller was “delighted to be named one of the 2022 World’s Most Ethical Companies.”

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Who’s Drinking Hard Seltzer?

Posted on March 15, 2022 by Joel Whitaker

In a word, Millennials, 63%  in general, 53% on Drizly.  While Drizly drinkers lagged in hard seltzer compared to Millennials, that pattern was flipped when it came to Gen X, where 30% of Drizly buyers ordered hard seltzer vs. 24% of the population in general.  Thirteen percent of Drizly Baby Boomers ordered hard seltzer, more than three times the 4% of the population in general that drinks hard seltzer.  What about the next generation of drinkers, the Gen Z crowd?  Some 9% of Gen-Zers in general buy hard seltzer, but only 4% of Drizly buyers do.

Nothing grows to the sky, and so it’s to be expected that after eight feverish years of growth — the category as we know it debuted in 2013 –would level off a bit.

The rise continued as hard seltzer reached a 19 percent share of beer sales on Drizly in 2020 and a 21 percent share in 2021. Over those three years of growth, hard seltzer held a 2.6% share of overall sales on Drizly in 2019, a 3.4% share in 2020, and a 3.3% share in 2021.

“Retailers should focus on the top brands that have solidified their position—like White Claw, Truly, and others—and keep an eye when these brands release new flavors and test how they do on their shelves,” says Liz Paquette, Drizly’s head of consumer insights. “Beyond that, retailers can round out their shelf space by keeping an eye on new innovations that are gaining traction—Topo Chico hard seltzer was a new product last year and has already broken into the top five brands—as well as local craft offerings that are popular in their region.”

The top three brands — White Claw, Truly and Bud Light — over the past 12 months are the same as in the previous 12 months. Corona has fallen from number four, being replaced by Topo Chico, while Upslope fell from number eight. One of the biggest changes is that the early market leader Bon V!V has dropped out of the top 10 best-selling brands on Drizly (previously number five), as has Smirnoff Seltzer (previously number six) and Oskar Blues Brewery’s seltzer (previously number 10).

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