It’s the first time in decades that Jim Beam Bourbon‘s package has been changed.
Starting in mid-2016, the entire Jim Beam portfolio will have updated bottle and exterior styling in the more than 100 markets around the world where the products are sold, including the brand’s largest markets, the U.S., Australia, Germany and Japan.
Packaging upgrades include new premium bottle structures; refreshed labels with higher quality paper, real gold foil and matte finishes; unique bottle closures for the premium line; and label harmonization across the flavored product range.
The Jim Beam Bourbon bottle now has a bolder structure with more cleanly designed labels featuring premium finishes, refreshed distiller portraits and a refined “rosette” logo. Products in the premium portfolio, which includes Jim Beam Black, now feature a bolder, more rectangular bottle structure with premium label enhancements including extra fine detailing, crafted borders, foil finishes, refined embossing and a paper matte stock. The premium bottles also include matte finished shrink sleeves along the closure.
“For seven generations and more than 220 years, Jim Beam has prided itself on going above and beyond to create the world’s finest bourbon, and we’re thrilled that our new premium packaging now even better reflects the quality and heritage that goes into every bottle around the world,” said Tim Hassett, President, Americas at Beam Suntory.
“We’re continuing to make history in 2016 with one of the most ambitious and far-reaching efforts ever made for Jim Beam. We look forward to continuing to drive the unified brand presence around the world with the upgraded packaging.”