Dos Equis teamed up with Erin Andrews, the sportscaster and TV personality, and Luis Guzmán, the actor, to encourage fans to Stay Thirsty in two digital spots. As these videos showcase their ranks among The Most Interesting People in the World, Dos Equis is also providing fans 21+ the opportunity to prove how interesting they are through the “Dos Equis Interesting Index,” a proprietary algorithm built for the Facebook platform.
The Dos Equis Interesting Index algorithm scrubs through users’ specific Facebook data to determine a “score” in four different categories: originality, thirst for knowledge, worldliness and sense of adventure, which then produces an overall worldwide ranking.
To prove how interesting you are, fans can go to DosEquis.com/InterestingIndex to discover their ranking, peruse exciting summer hacks and enter sweepstakes to win prizes including festival tickets and backyard grilling accessories. Fans can improve their status throughout the summer by participating in interesting activities, visiting local Dos Equis bars and restaurants, and entering the sweepstakes.
“Dos Equis was born interesting in 1897 when it was first brewed by a German brewmaster in Mexico,” said Andre Woldt, brand manager of marketing for Dos Equis. “With the conclusion of the first chapter of The Most Interesting Man in the World campaign, this is a most interesting time as we continue to evolve the brand. We’re working with Erin and Luis, who both live interesting lives, to inspire consumers to prove they’re interesting and see where they rank in the world amongst their friends.”