Category Archives: Sponsorship

For 1st Time in 10 Years, Jim Beam Sponsors Car at Indy 500

Posted on May 26, 2017 by Donna Whitaker

And it will be the first time ever that the world’s top-selling bourbon and Johnnie Walker, the world’s top-selling Scotch Whisky have faced off as sponsors at the Indianapolis Motor Speedway. Beam is an associate sponsor on Jay Howard’s Honda-powered … Continue reading →

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Columbia Winery Sponsors Seattle Mariners

Posted on May 25, 2017 by Donna Whitaker

Columbia Winery signed as an Official Partner of the Seattle Mariners for the 2017 and 2018 Major League Baseball seasons. The two-year sponsorship brings together Washington’s first premium winery with Washington’s favorite Major League Baseball team. Both organizations have deep … Continue reading →

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Southern Glazer’s Launches Underage Drink Initiative

Posted on April 25, 2017 by Donna Whitaker

Southern Glazer’s Wine & Spirits established the Youth Alcohol Awareness & Education Foundation, Inc., to fund programs that support underage drinking prevention in partnership with educational institutions and community-based organizations. The Foundation’s first initiative consists of a partnership with Step Up … Continue reading →

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Michelob Ultra Extensions PGA Tour Sponsorship

Posted on April 25, 2017 by Donna Whitaker

Anheuser-Busch extended its longstanding marketing relationship that continues Michelob Ultra as the “Official Beer Sponsor of the PGA Tour and PGA Tour Champions” through 2020. Michelob Ultra, which first became an official sponsor of the PGA Tour in 2002, will … Continue reading →

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Busch Sets Million Dollar Giveaway at Charlotte Race

Posted on April 25, 2017 by Donna Whitaker

Busch Beer is launching Busch Bucks, a loyalty program, with a sweepstakes that will award one race fan the chance to win a cool million bucks – matching the first-place prize taken home by the All-Star Race winner – but … Continue reading →

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Cloudy Bay Sponsors J Class Sailing Association

Posted on April 24, 2017 by Donna Whitaker

Cloudy Bay (Moët Hennessy), the New Zealand wine, became the principal partner of the J Class Association. Originally designed to compete for the America’s Cup in the 1930s, the J Class yachts are considered some of the most beautiful boats ever built. … Continue reading →

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