Busch Beer is launching Busch Bucks, a loyalty program, with a sweepstakes that will award one race fan the chance to win a cool million bucks – matching the first-place prize taken home by the All-Star Race winner – but only if it’s Kevin Harvick, driver of the No. 4 Busch Beer Ford Fusion for Stewart-Haas Racing, who takes the checkered flag at the May 20 NASCAR All-Star Race at Charlotte Motor Speedway.
Consumers must enter for their chance to take home the grand prize by enrolling in the Busch Bucks platform on BuschBucks.com between April 17 and May 6. The winner will receive a trip to Charlotte Motor Speedway the weekend of the All-Star Race to watch the race from trackside and find out if they’re taking home the million dollars. If Harvick wins, the consumer winner will receive a million dollars, matching Harvick’s winnings1.
“Loyalty is one of the defining characteristics of the Busch beer drinker; he’s loyal both to his friends and family, as well as the beer he drinks,” said Chelsea Phillips, VP of Value Brands at Anheuser Busch. “Busch Bucks allows us to reciprocate and reward our loyal drinkers, and there’s no better way to kick off the program than by giving away a million bucks!”
By enrolling in the Busch Bucks loyalty platform between now and May 6, consumers will be automatically entered for a chance to win the trip and the chance to win the million-dollar grand prize.
Busch Bucks is simple. Consumers purchase Busch products and accumulate points, allowing them to take home Busch-themed prizes.