Category Archives: Spirits

VDKA 6100 Picks Purple for P.R.

Posted on June 2, 2016 by Joel Whitaker

Purple, a New York City public relations firm, is now overseeing the North American public relations for premium vodka brand VDKA 6100, a gluten-free, sugar-free and lactose-free spirit distilled from whey. VDKA 6100 was created in the U.S. but is … Continue reading →

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Tequila Avion Launches New Brand Platform, Yo/Elevado

Posted on June 2, 2016 by Joel Whitaker

Yo/Elevado is brought to life in a new campaign “Tequila Elevado a un Arte,” which explores what happens when one stops worrying about time and efficiency and strives to elevate tequila to an art. The campaign celebrates the inefficiency of … Continue reading →

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Brown-Forman Completes Scottish Distillery Acquisition

Posted on June 2, 2016 by Joel Whitaker

As expected, Brown-Forman Corp. completed its acquisition of BenRiach Distillery Co. for £281 million ($404.5 million). The purchase, which brings three outstanding Single Malt Scotch Whisky brands – The GlenDronach, BenRiach, and Glenglassaugh – into Brown-Forman’s growing whiskey portfolio, includes … Continue reading →

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Milestone Brands Acquires American Born Moonshine

Posted on June 2, 2016 by Joel Whitaker

Milestone Brands LLC, which was formed in February 2016 by Eric Dopkins, former CEO of Deep Eddy Vodka, and Chad Auler, co-founder of Deep Eddy Vodka, has made its second acquisition, acquiring American Born Moonshine from Windy Hill Spirits. “Pat … Continue reading →

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Havana Club Gets a Makeover: New Packaging, Line Extension

Posted on June 2, 2016 by Joel Whitaker

The battle between Bacardi Ltd. and the Cuban government/Pernod Ricard partnership over Havana Club stepped up a notch, with Bacardi adopting new packaging for Havana Club, announcing a national expansion, introducing a dark rum variant and launching a new brand … Continue reading →

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Dos Equis Encourages Fans to ‘Stay Interesting’

Posted on June 2, 2016 by Joel Whitaker

Dos Equis teamed up with Erin Andrews, the sportscaster and TV personality, and Luis Guzmán, the actor, to encourage fans to Stay Thirsty in two digital spots. As these videos showcase their ranks among The Most Interesting People in the … Continue reading →

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