Purple, a New York City public relations firm, is now overseeing the North American public relations for premium vodka brand VDKA 6100, a gluten-free, sugar-free and lactose-free spirit distilled from whey. VDKA 6100 was created in the U.S. but is produced 6,100 miles away in Reporoa, New Zealand.
VDKA 6100 is the newest addition to boutique spirits company Artisan Spirit Merchants Pty. Ltd.’s portfolio. Award-winning actor Robert De Niro helped with the design, packaging, branding and positioning of VDKA 6100.