Category Archives: Spirits

Fla. Gov. Vetoes Bill Tearing Down ‘Liquor Wall’

Posted on May 25, 2017 by Donna Whitaker

Florida Gov. Rick Scott vetoed a bill that would have allowed distilled spirits to be sold within grocery stores, rather than only in separate retail outlets. The veto was a victory for ABC Fine Wine & Spirits, Florida’s largest spirits … Continue reading →

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Cruzan Rum Launches Summer Campaign

Posted on May 25, 2017 by Donna Whitaker

Cruzan Rum (Beam Suntory) launched “Cruzan Bucket List,” a multi-channel marketing campaign encouraging rum fans to celebrate the moment – no matter how big or small – with family and friends of legal drinking age this season.  Combined with the … Continue reading →

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Bacardi Debuts Major Lazer Rum

Posted on May 25, 2017 by Donna Whitaker

Not to be left starless, Bacardi said it teamed with Jillionaire, an internationally acclaimed DJ and producer of Major Lazer.  Jillionaire gets the title “Minister of Rum.”  And Bacardi introduced a limited-edition Bacardi Major Lazer Rum.  Retail: $19.99. The announcement … Continue reading →

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Who & What –

Posted on May 25, 2017 by Donna Whitaker

Brown-Forman Corp. elected Kate Gutmann to its board of directors.  She’s chief sales and solutions officer for United Parcel Service in Atlanta.

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Heineken Leads in TotalSocial, Followed by Jack Daniel’s

Posted on May 24, 2017 by Donna Whitaker

Heineken takes the lead as the top alcohol beverage brand on TotalSocial, according to a new analysis from Engagement Labs. The exceptional performance of the brand classifies it as the category’s only “Conversation Commander,” which means the brand performs above … Continue reading →

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Fla. Gov.’s Family’s History of Alcohol Abuse a Factor for Bill

Posted on May 24, 2017 by Donna Whitaker

Florida Gov. Rick Scott has a brother in Texas who has coped with alcohol and drug abuse. The governor’s late mother, Esther, said in his first campaign in 2010 that Scott’s birth father was an abusive alcoholic who abandoned the … Continue reading →

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