Cruzan Rum (Beam Suntory) launched “Cruzan Bucket List,” a multi-channel marketing campaign encouraging rum fans to celebrate the moment – no matter how big or small – with family and friends of legal drinking age this season. Combined with the introduction of the brand’s newest flavor, Cruzan Tropical Fruit Rum, it’s the perfect mindset to kick off summertime.
“Our bucket list isn’t just about taking a trip around the world or breaking a world record,” explains Rashidi Hodari, Senior Marketing Director for Cruzan Rum. “It’s about exploring all of life’s flavors – whether that’s watching a sunset on the beach or simply catching up with an old friend while enjoying a refreshing Cruzan cocktail.There’s no time like now to start doing all the things you want to do, and the ‘Cruzan Bucket List’ offers the inspiration our fans need to start checking things off their lists.”
The “Cruzan Bucket List” campaign will come to life this season via multiple consumer touch-points including on and off-premise activations – where fans of legal purchase age can enjoy a Cruzan bucket cocktail – as well as public relations, social media and digital, including a dedicated site, www.CruzanBucketList.com, where rum fans can create their own personalized bucket lists and track their progress. The “Cruzan Bucket List” campaign will also include a consumer sweepstakes, which features a grand prize, all-expenses paid “Ultimate Bucket List Experience” trip to St. Croix in the U.S. Virgin Islands, the island Cruzan Rum calls home.
Coinciding with the launch of the new campaign, the brand is thrilled to announce the release of Cruzan Tropical Fruit Rum, the newest offering in Cruzan’s extensive flavored rum portfolio. Cruzan Tropical Fruit Rum offers an authentic spirit bursting with the fresh flavors of the island it calls home – juicy pineapple, tart passionfruit, and sweet guava accented with bright notes of fresh citrus. Cruzan Tropical Fruit Rum is now rolling out nationwide for a suggested retail price of $10.99 per 750ml bottle.