Not to be left starless, Bacardi said it teamed with Jillionaire, an internationally acclaimed DJ and producer of Major Lazer. Jillionaire gets the title “Minister of Rum.” And Bacardi introduced a limited-edition Bacardi Major Lazer Rum. Retail: $19.99.
The announcement follows a partnership with Major Lazer, the “Sound of Rum,” which Bacardi describes as “the unique intersection of music and rum, where the two blend to bring people together and ignite the world through celebration. It’s a movement of sound that blurs the lines between reggae, dancehall, hip-hop and electronic music to bring fans of different genres together.”