Category Archives: Sales

BeerBoard to Provide Data to Molson Coors

Posted on May 12, 2022 by Joel Whitaker

BeerBoard will provide Molson Coors Beverage Co. with real-time analytics and insights, “allowing our team to make the most efficient and effective assortment and promotional recommendations,” said Chris Gick, VP-Sales, National Accounts for Molson Coors. “BeerBoard is a great resource our … Continue reading →

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Beer Shipments Rose 2.1% in March

Posted on April 27, 2022 by Joel Whitaker

Beer Institute estimates domestic tax paid ships rose 2.9% in March to 15.2 million barrels, up from 14,772,000 barrels in March of 2021.  Last year saw a small 0.9% increase from 2020’s 14,642,562 barrels. For this year, through March 31, … Continue reading →

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SipSource Data: Volume Below $17, Growth Above $17

Posted on April 18, 2022 by Joel Whitaker

In a new SipSource product, the Price Tier Performance Scorecard, Wine & Spirits Wholesalers of America finds that for spirits, the two lowest price tiers ($9.99 or less and $10-$16.99 per equivalent 750 ml bottle) account for 56% of volume and are relatively … Continue reading →

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Easter Sunday: Good News for Eateries, Not for Bars

Posted on April 14, 2022 by Joel Whitaker

With Easter coming up this weekend, it’s likely eating outlets will see a sales boost, says CGA‘s Matthew Crompton.  In 2019, Easter Sunday experienced velocity growth of +19% in these venues versus the average Sunday in the year to date, … Continue reading →

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BeerBoard Open Rate Rises

Posted on April 11, 2022 by Joel Whitaker

After two consecutive periods at 94%, the Open Rate (locations open and pouring beer) ticked up to 95% on the weekend, BeerBoard reports. This now becomes the highest average since BeerBoard started tracking this data back in May of 2020. … Continue reading →

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Añejo Tequila Snags One-Fifth of Drizly Tequila Orders

Posted on April 5, 2022 by Joel Whitaker

Añejo tequila has accounted for a 19% share of the tequila category on Drizly over the past 12 months. While it’s still a lower share than reposado and blanco, the añejo share on Drizly has risen three percentage points from … Continue reading →

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