Category Archives: Sales

FMB/Seltzer Expands, Craft Beer Contracts in NBWA Survey

Posted on March 4, 2021 by Joel Whitaker

For beer marketers, February 2021 was a good month.  The National Beer Wholesalers Association’s Beer Purchasers Index showed solid gains, rising to 70 from 64 a month earlier. But the devil is in the details, and the craft index posted another … Continue reading →

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45% of U.S. Households Say Finances Worsening

Posted on March 2, 2021 by Joel Whitaker

Some 45% of U.S. households are experiencing worsening household income/financial situations and are consciously watching spending, according to a just-released Nielsen study.  That’s by far the largest consumer group identified in the study. That’s important for bev/al marketers because it suggests … Continue reading →

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RTD’s Here to Stay, Drizly Predicts

Posted on February 16, 2021 by Joel Whitaker

RTD cocktails did well in January, and “the strong year-over-year growth of RTDs in January 2021 compared to January 2020 suggests that these canned favorites are here to stay,” says Liz Paquette, Drizly’s head of consumer insights, “not just as a … Continue reading →

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90% of Beer-Pouring Locations Open

Posted on February 15, 2021 by Joel Whitaker

Ninety percent of locations that use BeerBoard were open Feb. 11-14, unchanged from Jan. 28-31, BeerBoard said. Nationally, the average number of taps held steady at 16 taps per location for the third consecutive period. Among the states tracked, six … Continue reading →

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CANarchy’s Beer Portfolio Up 18% in 2020

Posted on February 10, 2021 by Joel Whitaker

That’s according to IRI scan data for Total U.S. Multi-Outlet and Convenience and is better than the overall craft beer category, which was up only 9%, CANarchy Craft Brewery Collective noted.  It attributed the success to fresh innovation, strength in … Continue reading →

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Zonin’s Castello del Poggio Sees 1 Million Cases This Year

Posted on February 3, 2021 by Joel Whitaker

Depletions last year were up 30% over the previous year, said Shawn Balzano, national sales director of the Zonin family’s U.S. import unit, 1821 Fine Wine & Spirits.  The Castello del Poggio line-up includes America’s favorite Italian Moscato, a DOCG … Continue reading →

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