Ninety percent of locations that use BeerBoard were open Feb. 11-14, unchanged from Jan. 28-31, BeerBoard said.
Nationally, the average number of taps held steady at 16 taps per location for the third consecutive period. Among the states tracked, six of the 10 added taps, led by a resurgent Michigan, which went from just seven taps Jan 28-31, to 18 this period (Feb 11-14). Illinois also continued its climb back, checking in with 12 taps pouring and up from five a month ago. Texas dropped two handles to fall to 15 per location.
The percentage of taps pouring ticked back up to 60%, coming off a slight decrease the previous period. Michigan again showed a strong performance, rocketing up from 22% two weeks ago to check in at 62% (Feb 11-14). Illinois (+12.2%) and New York (+7.3%) also saw notable gains.
But volume ticked down for the second straight period, this time down a nominal -1.2% after a decline of -9.9% (Jan 28-31). Michigan, the big mover of the period, was up an incredible +354.3%, while South Carolina (+17.7%) and Florida (+15.2%) saw more modest growth. Texas saw a decline of -19.4% on the weekend.
The rate of sale dipped slightly nationally and fell (0.8%) for the second straight period. Michigan (+68.0%), Florida (+12.5%) and South Carolina (+12.3%) all realized noticeable gains. Texas was again in decline for the second consecutive period, falling -12.3% on the weekend.
In volume share, Domestics (+0.4%) and Craft (0.4%) both saw ever-so-slight gains, BeerBoard said, siphoning away that margin from Imports (-0.8%). In Tap Share, Domestics were +0.6% to climb to 27.1%, while Craft dropped 0.5%. The Top Five Styles remained unchanged.