Category Archives: Sales

Beer Continues to Increase Shipments

Beer Institute estimated February tax-paid shipments by U.S. brewers at 11,625,000 barrels, an increase of 2.6% compared to February 2020 removals of 11,325,000.  Thus far this year, shipments totaled 24,350,000 barrels, up 2.5% from 23,748,000.

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Off-Premise Sales Ease for 1st Time in a Year: NielsenIQ

For the first time since the COVID-19 pandemic began, Nielsen IQ reports dollar sales of alcohol within NielsenIQ’s measured off-premise/retail channels are down compared to the same week one year prior. For the latest week, ending March 13, total off-premise … Continue reading

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94% of States Have Restaurants Open, 80% Have Bars Open

That doesn’t mean operating at 100% capacity.  Indeed, the phrase Nielsen CGA used in its report was “open in some capacity.” On Premise velocity in outlets that are currently operational has increased 319% in the week of March 13, 2021, … Continue reading

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Hard Kombucha Among Top Growing Subcategories: Drizly

Hard Kombucha was among Drizly’s fastest-growing subcategories in February. “This subcategory continues to land a spot on the fastest-growing subcategories year-over-year as distribution, consumer awareness and exploration of the category continues to grow month-over-month,” says Liz Paquette, Drizly’s head of … Continue reading

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Uncle Nearest Premium Whiskey Becomes Best-Selling African American Owned and Founded Spirit Brand of All Time

Nine straight quarters of triple-digit gains catapulted the Tennessee whiskey distillery to become  the best-selling African American owned and founded spirit brand in history, selling nearly 1.5 million bottles of its sought after super-premium whiskey. The company’s whiskey portfolio, available … Continue reading

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Control States’ Volume Up 3.3% in January as Sales Jumped 10.4%

Nine-liter spirits case sales in January were 3.3% than in January 2019, the National Alcoholic Beverage Control Association reports. Idaho (15.1%), New Hampshire (12.3%), Pennsylvania (1.8%), and Wyoming (11.6%) reported monthly growth rates for January exceeding their twelve-month trends. The … Continue reading

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