Category Archives: Sales

How Important is Football to Beer Sales? 18.5% Bump in Consumption

That’s right, beer sales jumped 18.5% this past weekend from the 2020 NFL Opening weekend, BeerBoard says.  NFL football isn’t important just to beer overall, but especially to Bud Light, the top brand poured, which achieved a leading 13.5% share.  … Continue reading

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Oregon’s Wine Grape Production Fell 34% in 2020

The estimated farm gate value of Oregon wine grape production plunged 34%, or nearly $80 million, in 2020 to about $159 million, according to a new report, compiled by the University of Oregon’s Institute for Policy Research and Engagement (IPRE).  … Continue reading

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Who’s Drinking Bourbon? Millennials, Gen-Xers

We’ve all known that when it comes to spirits, no one wants to drink their father’s liquor.  So, my generation was into white goods, principally vodka.  But the current young-to-middle-aged adults are into brown goods, and in particular Bourbon.  At … Continue reading

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Spirits Gains Share in Drizly Orders Over Labor Day Weekend

The liquor category gained share year over year Labor Day weekend, share was 45% in 2021 compared to 42% in 2020. Liquor share remained flat compared to August 2021. Tequila gained share from 17% to 20% year over year, up … Continue reading

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Open Beer-Pouring Locations Steady

Despite a resurgence of Covid around the country, the number of places open and pouring beer remained steady at 91% of locations open for the third consecutive period, and, for the second period in a row, matches the same rate … Continue reading

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Brothers Bond Bourbon Ships 50.000 Cases in 1st Four Months

Shipping “50,000 cases  in the first four months, is well ahead of plan,” says Vincent Hanna, CEO, Brothers Bond Bourbon. “The response with roll outs in every market is overwhelming, the ReserveBar presales sold a retail value of over $1.4 … Continue reading

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