Category Archives: Research

Christmas Day Delivered Second-Highest Day for Check Value in 2021

Posted on January 10, 2022 by Joel Whitaker

That’s according to CGA, which found that seasonal trends over the last weeks of 2021 loosely mirrored those seen in 2019 – with a strong build up to Christmas followed by a decline in the week immediately before December 25. Over … Continue reading →

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Demand for Non-Alc Grew in December, Remained High in January

Posted on January 6, 2022 by Joel Whitaker

Demand for non-alcoholic beverages, including non-alcohoic beers and “mocktails,” grew sharply in December 2019 and 2020, “then absolutely skyrocketed” in January, according to Pattern, a consultancy that tracks activity on Amazon.com. Searches for “non-alcoholic” on Amazon gew 52% in 2021 … Continue reading →

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Retailers Say Locally Made, Celebrity Owned Brands Favored

Posted on January 5, 2022 by Joel Whitaker

A new survey by Drizly find locally made products ranked first among special product attributes that matter most right now in stocking decisions (cited by 62% of respondents), with celebrity-owned brands trailing by only a few percentage points. Also important to … Continue reading →

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Consumer Confidence Increases

Posted on December 22, 2021 by Joel Whitaker

The Conference Board Consumer Confidence Index increased again in December, after an upward revision in November. The Index now stands at 115.8 (1985=100), up from 111.9 (an upward revision) in November. The Present Situation Index—based on consumers’ assessment of current business … Continue reading →

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Premiumization Trend Continues Ahead of Holidays

Posted on December 21, 2021 by Joel Whitaker

That’s according to the Distilled Spirits Council of the U.S., whose Luxury Brand Index shows luxury brands grew 47% in the third quarter of 2021 compared with the same quarter of 2020. The pace has been more than twice the annual … Continue reading →

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RtD Cocktails Poised for Strong Growth: Drizly

Posted on December 21, 2021 by Joel Whitaker

After a banner year in 2020, RTD sales held strong in 2021 with triple-digit growth, Drizly notes. According to NielsenIQ, year-over-year off-premise dollar sales increased 156% for spirits-based hard seltzers for the 52-week period ending Oct. 2, 2021, and sales … Continue reading →

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