Demand for non-alcoholic beverages, including non-alcohoic beers and “mocktails,” grew sharply in December 2019 and 2020, “then absolutely skyrocketed” in January, according to Pattern, a consultancy that tracks activity on Amazon.com.
Searches for “non-alcoholic” on Amazon gew 52% in 2021 from 2020, Pattern’s analysis found, with non-alcoholic spirits up 51%, non-alcoholic beer up 34%. Pattern attempts to use demand for glassware — shot glasses, Martini glasses, etc. — to measure demand for alcoholic beverages, but we think that’s a reach and won’t report it.
“It’s clear more and more people are looking” to non-alcoholic beverages, Pattern says. The consultancy found three companies in particular see “a particularly outsized lift in demand in January:” Seedlip (NA Spirits), demand up 67% compared to the average for the rest of the year, Kin Euphorics ( NA spirits), up 38%, and Fre Wine up 29%.