Category Archives: Marketing

Kendall-Jackson, Kentucky Derby Unveil Two Commemorative Wines

Posted on March 22, 2022 by Joel Whitaker

Kendall-Jackson released two co-branded, limited-edition wines to honor a partnership in which Kendall-Jackson is the Preferred Wine of the Kentucky Derby. Blending the Jackson family’s legacy for award-winning winemaking and Thoroughbred horse racing, the commemorative Chardonnay and Cabernet Sauvignon are the … Continue reading →

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Heineken Pokes Fun at ‘Virtual Beers’

Posted on March 17, 2022 by Joel Whitaker

“Our new virtual beer, Heineken Silver is an ironic joke. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world. … Continue reading →

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Molson Coors Suspends Exports to Russia

Posted on March 15, 2022 by Joel Whitaker

Molson Coors Beverage Co. suspended its exports to Russia, including the license to produce any of its brands in the country. CEO Gavin Hattersley said the company’s sales in Russia were “limited” and added it hadn’t any assets in the … Continue reading →

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ABI Seeks to Halt Production of Budweiser in Russia

Posted on March 15, 2022 by Joel Whitaker

Anheuser-Busch InBev asked the controlling shareholder in its Ukraine and Russia venture, Efes, to suspend the license to make and sell Budweiser in that country, a response to Russia’s war on Ukraine. Michel Doukeris, CEO of A-B InBev, said the … Continue reading →

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Coors Brewing Tour Resumes in Colorado

Posted on March 15, 2022 by Joel Whitaker

Tours at the Coors Brewery in Golden, Colo., were suspended two years ago because of the Covid-19 pandemic.  Now the 90-minute tours have resumed on Fridays, Saturdays and Sundays, starting at 10 a.m. The brewery has upgraded the tour format … Continue reading →

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True Myth Aids Outdoor Conservation with Sweeps

Posted on March 14, 2022 by Joel Whitaker

True Myth, part of the Baileyana Winery portfolio, has partnered with the environmental non-profit Outdoor Alliance to launch the “Into the Wild” program. As part of the partnership, True Myth has donated $10,000 to Outdoor Alliance which will directly support … Continue reading →

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