Category Archives: Marketing

Coors Banquet Marks National Beer Day with Special Packaging, Apparel

Posted on April 5, 2022 by Joel Whitaker

Coors Banquet will give beer lovers the chance to Own the Legacy by releasing limited-edition Coors Banquet Legacy Collection packaging and unveiling the Coors Banquet x Huckberry Legacy Line of co-branded apparel on National Beer Day, April 7. The Legacy … Continue reading →

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Murphy-Goode’s ‘Really Goode Job’ Campaign Returns

Posted on April 4, 2022 by Joel Whitaker

Last year’s viral “A Really Goode Job” campaign from Sonoma winery Murphy-Goode garnered more than 7,200 applications and offered the candidates, not one but two people, their dream wine jobs. It was so good, that Murphy-Goode is launching the job … Continue reading →

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Bud Light Seizes the Moment in San Antonio

Posted on March 31, 2022 by Joel Whitaker

Eric Church delivered a major upset to San Antonio country music fans when he canceled his upcoming concert to instead cheer on his beloved UNC Tarheels as they face off against Duke this Saturday. Needless to say…the “Church choir” wasn’t … Continue reading →

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Uncle Val’s Zested Gin Launches Cocktail Recipe Contest

Posted on March 31, 2022 by Joel Whitaker

3 Badge Beverage Corp. announced a nationwide search to find the best Uncle Val’s Zested Gin cocktail recipe, seeking a winning formula that embodies “A Zest for Life”.   Grand prize: a six-day, five-night trip to Tuscany this fall. Handcrafted with … Continue reading →

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Flight by Yuengling Partners with Imagine Dragons on Concert Tour

Posted on March 28, 2022 by Joel Whitaker

Flight by Yuengling is partnering with Imagine Dragons, the multi-platinum, Grammy Award-winning American pop rock band, for its summer 2022 Mercury Tour. The partnership will give music and beer lovers a once in a lifetime opportunity to win an epic … Continue reading →

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Who Is Gen Z and What Are They Drinking?

Posted on March 22, 2022 by Joel Whitaker

Demographically, Gen Z is legal drinking age consumers 21 to 25 years old.  “Gen Z is the first generation of true digital natives,” says Liz Paquette, Drizly’s head of consumer insights. “They are used to shopping online for anything and everything, … Continue reading →

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