Category Archives: Marketing

Zacapa Rum Aids Little Market with Guatemalan Collection

Posted on March 14, 2022 by Joel Whitaker

Guatemalan-made Zacapa Rum is supporting the nonprofit fair trade shop and partner, The Little Market, with the launch of the Made in Guatemala Collection. Available exclusively on thelittlemarket.com, each item in the collection is made by female artisans in Guatemala … Continue reading →

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What We’re Reading —

Posted on March 14, 2022 by Joel Whitaker

Brands Go to War Feb. 24 was the day that changed everything. When Russia invaded Ukraine, it marked the first globally significant war of the social media era, and the first globally experienced event not involving Trump or COVID since … Continue reading →

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Guinness to Award $50,000 to 20 Persons

Posted on March 8, 2022 by Joel Whitaker

Guinness said it is celebrating St. Patrick’s Day by awarding $50,000 to each of 20 different consumers — that’s $1 million total.  Consumers submit their best toasts via video at Toast.Guinness.com through March 31.  It’s part of what the Irish … Continue reading →

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Frey Ranch to Donate $10,000 to Moms on the Run

Posted on March 7, 2022 by Joel Whitaker

Frey Ranch Distillery announced a 360-degree Women + Whiskey marketing campaign running from Women’s History Month through Mother’s Day. As part of the campaign, the distillery will donate $1 from every bottle of Frey Ranch Bourbon sold at participating retailers … Continue reading →

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Before the War, Russian Vodka Imports Were Down 79%

Posted on March 4, 2022 by Joel Whitaker

That’s since 2011, according to Lisa Hawkins, senior vp-public affairs, at DISCUS.  Russian vodka accounts for only 1.3% of total vodka imports in 2021, she told CNN. The boycotts will hurt some U.S. importers, however.  The question they will face is … Continue reading →

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E.H. Taylor Jr. Bourbon Marks Bottled-in-Bond Day

Posted on March 4, 2022 by Joel Whitaker

The Bottled in Bond Act, which was passed on March 3,1897, guaranteed the integrity of the whiskey to the American consumer, and among other things, guarantees only water can be added to the whiskey. To mark the occasion, Buffalo Trace Distillery … Continue reading →

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