Category Archives: Marketing

Smirnoff Offers a Red White & Berry Sweepstakes

Posted on March 18, 2019 by Joel Whitaker

Through March 27, party people across America ages 25 and older are encouraged to get into the summertime spirit early and submit their party pitches. As part of the written entry submission, each contestant will need to share how they’d serve … Continue reading →

Posted in Marketing, spirits | Tagged | Comments Off on Smirnoff Offers a Red White & Berry Sweepstakes

Coors Light Invents Tap Handle That Glows When Bud Light Talks About Coors Light

Posted on March 13, 2019 by Joel Whitaker

Bud Light is losing the corn syrup battle. Here’s the latest:  MillerCoors says it will unveil “the world’s first smart beer tap handle powered by Bud Light negativity. ” Each time Bud Light talks about Coors Light on social or … Continue reading →

Posted in beer, Marketing | Tagged , , | Comments Off on Coors Light Invents Tap Handle That Glows When Bud Light Talks About Coors Light

In Illinois, Corn Growers Promote Local Spirits

Posted on December 6, 2018 by Joel Whitaker

The Illinois Corn Marketing Board, which taxes corn growers in the state to fund marketing efforts, is promoting Illinois distilleries that make spirits from Illinois-grown corn.  Check out their latest press release here.  It’s a clever move that craft distillers … Continue reading →

Posted in Marketing | Tagged , | Comments Off on In Illinois, Corn Growers Promote Local Spirits

Fetzer: Time for a White Wine Emoji

Posted on August 31, 2018 by Donna Whitaker

Fetzer’s “I Want My White Wine Emoji” video is at the heart of the vintner’s efforts to generate awareness and enthusiasm for the

Posted in Marketing, Wine | Tagged | Comments Off on Fetzer: Time for a White Wine Emoji

Heineken Launches New U.S. Marketing Campaign

Posted on June 19, 2018 by Donna Whitaker

Heineken launched a new U.S.-led integrated marketing campaign, “Cheers to the Unexpected.”  It’s a result of research

Posted in beer, Marketing | Tagged | Comments Off on Heineken Launches New U.S. Marketing Campaign

WSWA, Others Create New Market Trends Report

Posted on March 23, 2018 by Donna Whitaker

Wine & Spirits Wholesalers of America (WSWA), Vermont Information Processing (VIP), and Nielsen joined to create a new market trend resource: The SipSource Report – a

Posted in Marketing, WSWA | Comments Off on WSWA, Others Create New Market Trends Report