Tag Archives: Rodrigo Maturana

Bonterra New Ads Highlight Climate-Friendly Practices

Bonterra‘s digitally focusedĀ “Tastes Like Saving the Planet” campaign is a departure from traditional mass-media wine promotion, appealing directly to consumers looking to change the world through their purchases. “Research indicates that consumers are more receptive when branded communications about sustainability- … Continue reading

Posted in Advertising, Wine | Tagged , | Comments Off on Bonterra New Ads Highlight Climate-Friendly Practices

Fetzer: Time for a White Wine Emoji

Fetzer’s “I Want My White Wine Emoji” video is at the heart of the vintner’s efforts to generate awareness and enthusiasm for the

Posted in Marketing, Wine | Tagged | Comments Off on Fetzer: Time for a White Wine Emoji