Category Archives: Marketing

Miller Lite Hosts Battle Of The Bands Ahead Of Pilgrimage Music & Cultural Festival

Leading up to this year’s Pilgrimage Music & Cultural Festival in Nashville, Tenn., Miller Lite and Lightning 100 have teamed up to host a battle of the bands — pitting 25 local artists against each other for the chance to … Continue reading

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A Riviera-Quality Evening Commute in NYC

Stella Artois (Anheuser-Busch InBev) is offering New York commuters a ride across the East River aboard a fleet of classic, collector-owned, wood-trimmed vintage boats from Tuesday through Friday.  The boats will run from 4-8 p.m. each day.  Stella Artois is calling … Continue reading

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Alcohol Ingredients Market Seen Growing 8.3% to $2.71 Billion by 2025 |

The global alcohol ingredients market size is expected to reach $2.71 billion by 2025, registering a CAGR of 8.3%, according to a

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Campari Sponsors New York Film Festival

It’s a two-year deal and makes Campari exclusive spirits sponsor. “Our partnership with the New York Film Festival is a major step forward in continuing our devotion to film and the arts,” said Melanie Batchelor, Vice President Marketing at Campari … Continue reading

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Budweiser Celebrates Jackie Robinson Centennial

Jackie Robinson made history April 15, 1947, when he broke the color barrier in Major League Baseball, stepping onto Ebbets Field. To celebrate Jackie as an activist and American hero, Budweiser has partnered with Spike Lee and the Jackie Robinson Foundation on a season-long campaign that will … Continue reading

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Wine and Spirits Brands to Aid Children’s Cancer Foundation

Rising Phoenix Group, Inc., a spirits marketing firm and its partners will donate up to $1 for all bottles distributed during April to wine and spirits retailers, bars and restaurants in Maryland, Delaware and Washington, DC to The Children’s Cancer … Continue reading

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