Category Archives: Marketing

Kentucky Owl Rye Batch #3 Hits Shelves

Kentucky Owl 10-Year Old Kentucky Straight Rye Whiskey Batch #3 (Stoli Group) will start arriving on store shelves and behind bars in 37 states later this month. It’s 114-proof and 57% alcohol by volume, and has a suggested retail price … Continue reading

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Many Americans Are Looking For Bar Experience Without the Buzz

New Nielsen data shows that 47% of US. consumers over the age of 21 say  they’re making efforts to reduce their alcohol consumption this year, led by a staggering 66% of U.S. Millennials. The “sober curious” movement is forcing restaurants … Continue reading

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New Hampshire Discounting Liquor for Out-of-State buyers

The “No Taxation on Our Libations” sale is providing customers from Massachusetts a 13 percent discount, Vermont a 12 percent discount, and Maine an 11 percent discount, double each state’s sales tax rate. Customers from New Hampshire and all other … Continue reading

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Hooters Launching Private Label Spirits in Restaurants and Select Retailers

Hooters said it will launch a private label spirits line in its restaurants and in select retailers nationwide. The Hooters Spirits portfolio, which includes a premium array of vodka, gin, rum, tequila, American and cinnamon whiskey,  was developed in partnership … Continue reading

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Heineken at Outside Lands Festival

Heineken is returning to San Francisco’s Outside Lands Music & Art Festival this weekend with House by Heineken.  Headlining the venue Sunday (8/11) is Wyclef Jean, a singer, songwriters and founding member of The Fugees.  In addition to music entertainment, … Continue reading

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Now Bud Light is Into Underwear with a Merch Collection

Bud Light and Grammy-nominated artist Post Malone announced a premium, unisex streetwear line takes equal inspiration from some of Post’s favorite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post … Continue reading

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