Category Archives: Marketing

Ricasoli Taps Folio Fine Wine for National Sales, Marketing

Posted on March 7, 2018 by Donna Whitaker

The appointment is effective today. 

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Advertisers Migrating Back to TV?

Posted on December 12, 2017 by Donna Whitaker

Some of the world’s biggest marketers have expressed a lack of confidence with the digital advertising supply chain, Business Insider reports, and have started reinvesting ad dollars back into

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Goslings Rum Launches National TV Ad Campaign

Posted on December 8, 2017 by Donna Whitaker

Castle Brands Inc. launched a Goslings Rum national television advertising campaign. The new advertising campaign builds upon the increased global

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R.S. Lipman Appoints U.S. Beverage

Posted on October 26, 2017 by Donna Whitaker

R.S. Lipman Brewing Co. signed United States Beverage to manage sales, marketing and distributor relationships for its craft beer brands: Napa Smith (brewed in Vallejo, Calif.) and Hap & Harry’s (brewed in Nashville, Tenn.), effective Jan. 1, 2018.

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New Hornitos Tequila Campaign: Nothing Happens Without a Shot

Posted on September 18, 2017 by Donna Whitaker

Hornitos Tequila’s new marketing campaign, “A Shot Worth Taking,” highlights the extraordinary things that can happen when people are willing to “take a shot.” The new marketing effort launches on Mexican Independence Day, the anniversary of the brand’s launch back … Continue reading →

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Hennessy Celebrates ‘Canelo’ Alvarez’s Dedication to Country, Family

Posted on September 18, 2017 by Donna Whitaker

Hennessy’s latest marketing effort tells the story of Saul Canelo Alvarez, the Mexican boxing star, and his mantra, “Never stop.  Never settle.” Similarities between Hennessy and Alvarez are striking, Hennessy says: 

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