Category Archives: Marketing

Trivento Says It’s No. 1 Argentinian Wine Brand Globally

Posted on July 29, 2021 by Joel Whitaker

Achieving combined global retail and e-commerce sales of more than US$250 million, the Malbec powerhouse known as the House of Wind doubled sales performance over the past five years to obtain the top spot in the global ranking, according to … Continue reading →

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Chateau Ste. Michelle Sets Sweeps to Celebrate New Labels

Posted on July 20, 2021 by Joel Whitaker

To celebrate the new labels, Chateau Ste. Michelle is giving 40 people a custom virtual interior design package from sought-after interior designer Cassandra Lavalle of @coco.kelley.  Whether one’s chateau is in your backyard, or in the closet where the kids … Continue reading →

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Press Alcohol Seltzer Shares Tips to Enhance Gardens

Posted on July 20, 2021 by Joel Whitaker

Press Premium Alcohol Seltzer is partnering with stylist and designer Emily Henderson to help consumers celebrate summer with tips to deliciously transform and enhance their outdoor spaces and gatherings. Combining the sparkling PRESS flavor profiles with her approachable and elegant style sensibility, … Continue reading →

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Ramón Bilbao Launches 1st U.S PR Campaign

Posted on July 19, 2021 by Joel Whitaker

Ramón Bilbao launches its first U.S. public relations campaign and the appointment of Teuwen Communications as the wine brand’s U.S. agency of record. Founded by its namesake in 1924 in Haro, Spain, the heart of Rioja, the winery has played … Continue reading →

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Competition Heat Up as Line Between Hard Seltzers, RTD Cocktails Blurs: Drizly

Posted on July 13, 2021 by Joel Whitaker

Ready-to-drink cocktails and other new canned drinks are playing off of hard seltzer’s innovation, and in the process, taking some of its some growth momentum. Year to date, RTDs share is growing at 15 times  the rate as hard seltzer … Continue reading →

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Buffalo Trace’s 5K Turns 20

Posted on July 1, 2021 by Joel Whitaker

It’s been 20 years since Buffalo Trace Distillery started its Great Buffalo Chase 5 K walk-run event that attracts over 1,000 people, including around 700 locals, to the distillery every July 4.  Proceeds of the event are donated to a local … Continue reading →

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