Category Archives: Marketing

Batiste Rhum’s Process Footprint Validated as Climate-Positive, 1st in Bev/Alcohol Industry

Batiste Rhum, which calls itself “the First Sustainable American Craft Rum,” said its proprietary rum production process, from ground to finished bottle, has been rigorously reviewed and validated as being carbon-negative by Third Partners, a boutique management consultancy working for … Continue reading

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Coors Light, Miller Light Turn Promo Plans to Football

For the last four weeks ending Aug. 8, Coors Light and Miller Lite have cumulatively picked up a 0.2 volume share of the premium lights segment, according to IRI multi-outlet and convenience store data. That’s mostly from chief competitor Bud … Continue reading

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Buchanan’s Scotch Launches a Pop-Up Market to Support Food Insecure Neighborhoods

Buchanan’s Blended Scotch Whisky‘s Buchanan’s La Reunión , is a multi-city curated pop-up event that will bring together local Hispanic businesses – from florists and artists to designers and chefs – to celebrate the many traditions and sazón that make each … Continue reading

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A-B Brands Dominate ‘Most Popular Trashy Beer’ List

That’s according to Workshopedia.com which started with a list of 36 popular beers and recorded Google Trends search interest over the last 12 months for each of the 50 U.S. states and the District of Columbia. It then determined clear … Continue reading

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A Broadcast Studio at Ole Smokey Distillery, Yee-Haw Brewing, Gets a Show

6th & Peabody, home of Nashville’s Ole Smoky Distillery and Yee-Haw Brewing Co., said it partnered with OutKick to create the 6th & Peabody Broadcast Studio, a state-of-the-art studio that will host one of the network’s daily shows, OutKick 360, live in the heart of Music … Continue reading

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Captain Morgan to Offer $100,000 in Safe Rides Credits to Major League Soccer Fans

During select Saturdays through the remainder of the regular season, soccer fans 21 and older will have access to up to $50 in rideshare credits to and from some of the biggest matches of the year. “We saw a tremendous … Continue reading

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