Category Archives: Marketing

Indiana Creates an Indiana Rye Designation

Posted on June 22, 2021 by Joel Whitaker

The new “Indiana Rye Whiskey” designation, which was signed into law by Gov. Eric Holcomb, will help Indiana distillers stand out and earn a positive reputation, State Rep. Chris May (R) says. Indiana is home to more than 30 distilleries, … Continue reading →

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Ballast Point Marks 25 Years with an Anniversary Mix Pack

Posted on June 17, 2021 by Joel Whitaker

To celebrate a quarter-century of brewing, Ballast Point Brewing Co., San Diego, is releasing a new, limited-release 25th Anniversary Mix Pack. These beers embody the past, present, and future of Ballast Point with four classics that commemorate the journey along … Continue reading →

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Moet & Chandon Launches ‘Greatness Under Pressure’ Campaign

Posted on June 15, 2021 by Joel Whitaker

The new marketing campaign for Moet & Chandon brings together luminary partners 10-time NBA All-Star Carmelo Anthony, four-time WNBA champion Sue Bird, legendary jeweler Jason of Beverly Hills and fashion designer Don C. The campaign assets highlight the four luminaries within individual … Continue reading →

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Bulleit Launches New “Local Bar Sundays” Hospitality Mission at Tribeca Festival and Says “First Drink Is On Us”

Posted on June 10, 2021 by Joel Whitaker

Bars across the U.S. suffered mightily during the Covid crisis.  But only consumers who visit their favorite local New York bar or restaurant during the Tribeca Festival through June 20 will be reimbursed online for any Bulleit, Johnnie Walker, Crown … Continue reading →

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Marketers Should Focus More on Long-Term Brand Building, Study Says

Posted on June 10, 2021 by Joel Whitaker

Nielsen has come out with an interesting report that sheds some light on balancing brand building and quick sales.  It notes that when Covid burst upon the scenes, marketers of all sizes (including Coca-Cola) cut back on brand-building seeking quick … Continue reading →

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Firefly Distillery Opens a Recording Studio

Posted on June 8, 2021 by Joel Whitaker

The North Charleston, S.C., the oldest working distillery in the Charleston area, is opening a recording studio.  It already does live concerts.  The space is free for touring artists who will need to pay the engineer. “It’s a great way … Continue reading →

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