Category Archives: Advertising

Domestic Beers Win on NFL Opening, but Are Down Year-Over-Year

Posted on September 14, 2017 by Donna Whitaker

Overall consumption of beer was up 7.2% over Opening Day a year earlier. Domestics were the winner on the day, claiming 50.5% of the share and up 12.4% over the previous Sunday. As compared to 2016 Opening Sunday, Domestics were … Continue reading →

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For 13th Year, September is California Wine Month

Posted on August 22, 2017 by Donna Whitaker

Tastings, festivals, concerts, wine and food offerings and more will be held at wineries and other venues throughout the state. Vines have been grown in California for nearly 250 years,

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Jack Daniel’s Honey Launches Series of Neighborhood Stories

Posted on July 19, 2017 by Donna Whitaker

The idea is to pay tribute to the sights and sounds of the communities that helped groom some of today’s most prominent and rising stars. Called “Neighborhood Flavor,” the series will explore five hometowns through mini documentaries focusing on popular … Continue reading →

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Coppola Shifts Consumer Marketing, Will Focus on Digital

Posted on July 19, 2017 by Donna Whitaker

In announcing the new consumer marketing campaign, Jennifer Leitman, The Family Coppola’s senior vp-marketing, said a key part of the campaign is a short film contest hosted by the winery, the winner of which will premiere at the winery’s private … Continue reading →

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Durham Distillery Names Agency of Record

Posted on June 28, 2017 by Donna Whitaker

Clean, a Raleigh, N.C., integrated branding agency, said it was named Agency of Record for Durham Distillery, a Durham, N.C., maker of gin, specialty liqueurs, and its sixth and latest product, Cold Distilled Cucumber Flavored Vodka. Clean will provide integrated … Continue reading →

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9th Circuit Upholds 3-Tier System, Calif. Tied-House Rule

Posted on June 28, 2017 by Donna Whitaker

Retail Display Network, which installed and operated seven-foot digital screen displays in 100 Southern California wine and spirits retailers, lost its challenge to California’s tied-house law that bans alcohol suppliers and wholesalers from providing retailers direct or indirect funding for … Continue reading →

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