Category Archives: Advertising

Advertisers Migrating Back to TV?

Some of the world’s biggest marketers have expressed a lack of confidence with the digital advertising supply chain, Business Insider reports, and have started reinvesting ad dollars back into

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Diageo Pulls Ads from YouTube Over Child Porn

This is what happens when you hand your advertising over to algorithms:  You add appears next to videos of scantily dressed children.  Diageo is one of a number of major brands – including

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With Sales Representing 60% of Category, Josh Cellars Launches $10 Million Digital Ad Campaign

Josh Cellars Wines launched a series of 10 poignant videos featuring founder Joseph Carr sharing personal stories about his father Josh, and his unlikely journey to building Josh Cellars Wine as a tribute to his Dad.  

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Crown Royal Taps J.B. Smoove

He’s leading a campaign, “Crown Royal Regal Apple: The Musical.”  J.B. and his crew along up with director Greg Bundala, Anomaly New York and Storefront Music

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Coors Light Partners with Time Inc.

This sounds very cool:  Coors Light teamed up with Time Inc. to use virtual reality to bring fans of the University of Southern California Trojans to the field at LA Memorial Coliseum to see what it’s like inside the huddle … Continue reading

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Wild Turkey Launches New TV Commercial

Wild Turkey today unveiled a new TV commercial directed by and starring Matthew McConaughey, the all-American brand’s Creative Director.  Following the success of the McConaughey

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