Category Archives: Advertising

MillerCoors Debuts New TV Spots for Peroni and Saint Archer Gold

Posted on March 14, 2019 by Joel Whitaker

It’s the first national TV advertising campaign for Peroni Nastro Azzurro and is intended to build on a 26.8% gain in volume so far this year.  That’s nearly double Peroni’s 14.2% increase for all 2018. The brand has a new … Continue reading →

Posted in Advertising, beer | Tagged , , | Comments Off on MillerCoors Debuts New TV Spots for Peroni and Saint Archer Gold

About That Bud Light Attack on Corn Syrup

Posted on February 11, 2019 by Donna Whitaker

It continues to be aired – we saw it while watching an Indiana University basketball game Thursday – and it continues to draw

Posted in Advertising, beer | Comments Off on About That Bud Light Attack on Corn Syrup

Busch Advertises in Key Market, Claims to Be Funniest Spot

Posted on February 8, 2019 by Donna Whitaker

Nearly three times more households in the Midwest buy Busch beer than the national average.  For the Super Bowl, Busch’s “What Beer Is That?” ran only in Iowa, Illinois, Nebraska, Missouri or

Posted in Advertising, beer, Super Bowl Advertising | Comments Off on Busch Advertises in Key Market, Claims to Be Funniest Spot

Female Tastes Altering Adult Beverage Landscape

Posted on January 30, 2019 by Donna Whitaker

No surprise here: The female football fan base is substantial. In fact, it’s held steady at about 46%-47% of total viewership from Super

Posted in Advertising | Comments Off on Female Tastes Altering Adult Beverage Landscape

Budweiser’s Super Bowl Spot Features Clydesdales, Clean Energy

Posted on January 24, 2019 by Donna Whitaker

The commercial, “Wind Never Felt Better,” features the iconic Budweiser Clydesdales alongside wind turbines, all set to the

Posted in Advertising, beer, Super Bowl Advertising | Tagged | Comments Off on Budweiser’s Super Bowl Spot Features Clydesdales, Clean Energy

Baltimore’s Ban on Bev/Al Billboards Repealed

Posted on January 18, 2019 by Donna Whitaker

A 25-year-old ban on alcohol billboards in Baltimore City has been repealed following an ordinance passed by the City Council and

Posted in Advertising | Tagged | Comments Off on Baltimore’s Ban on Bev/Al Billboards Repealed