Category Archives: Advertising

Coors Light Unveils 1st Ad from Leo Burnett

Posted on July 30, 2019 by Joel Whitaker

If stupid sells, Coors Light‘s new ad campaign by the Leo Burnett agency should have cases rocketing off the shelves.  But we doubt that’s going to happen. One of the new spots proclaims Coors Light is the “Official Beer of … Continue reading →

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Facebook: Bev/Al Ads Must Comply with Laws, Industry Codes

Posted on July 25, 2019 by Joel Whitaker

CNN breathlessly reported earlier this week that Facebook would “restrict sales and limit content related to alcohol and tobacco products.” The policy is a lot less draconian than CNN portrayed it.  For instance, a bev/al marketers won’t be shocked to … Continue reading →

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What Folks Will See on Their Way to the Kentucky Derby

Posted on May 2, 2019 by Donna Whitaker

Billboards carrying the headline, “Bourbon’s Older Brother.” Baltimore-based Sagamore Spirit hopes the billboards will make the

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A-B: ‘Corn Syrup Ads Are Truthful, as MillerCoors Admits’

Posted on March 21, 2019 by Joel Whitaker

Anheuser-Busch responded to the lawsuit with a statement to Kane’s Beverage News Daily: “The recent Bud Light campaign is truthful and intended to point out a key difference from Miller Lite and Coors Light. Those beers are brewed with corn … Continue reading →

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Pabst Blue Ribbons to Launch National Mural Day

Posted on March 19, 2019 by Joel Whitaker

Pabst Blue Ribbon said it is partnering with New York City visual artist Cey Adams to launch National Mural Day on May 7. The partnership will also see Cey reimagine Pabst Blue Ribbon’s signature 12-oz. can and all product packaging … Continue reading →

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Jameson’s St. Patrick’s Day Post Drew Most Interactions: Socialbakers

Posted on March 18, 2019 by Joel Whitaker

Socialbakers, an AI-driven social media marketing platform, looked at Facebook posts in both the alcohol and beer categories, to identify the most engaging posts. Among alcohol brands, the most engaging post was from Jameson Irish Whiskey. The post featured video … Continue reading →

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