Category Archives: Advertising

Loyalty Study Confirms Strong Return on Ad Spend During Lockdown

Posted on May 18, 2020 by Donna Whitaker

The unprecedented 34% growth of consumer packaged goods (CPG) sales since March 22 of this year has created a significant growth opportunity for major brands to grow their

Posted in Advertising, beer, Spirits, Wine | Tagged | Comments Off on Loyalty Study Confirms Strong Return on Ad Spend During Lockdown

Money Spent on Beer Ads Linked to Underage Drinking

Posted on November 19, 2019 by Donna Whitaker

Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research

Posted in Advertising, beer | Comments Off on Money Spent on Beer Ads Linked to Underage Drinking

Another Loss for A-B in the Corn Syrup War

Posted on September 4, 2019 by Joel Whitaker

A federal judge in Wisconsin ordered Anheuser-Busch to stop declaring on its packaging that Bud Light contains “no corn syrup.” Since January A-B has run ads declaring that Miller Lite and Coors Light are made with corn syrup.  MillerCoors maintains … Continue reading →

Posted in Advertising, beer, Litigation, News | Tagged , , , , , | Comments Off on Another Loss for A-B in the Corn Syrup War

Fake News:  Busch Beer Discovers the Problem with Social Media

Posted on August 20, 2019 by Joel Whitaker

The internet nearly had a meltdown after Busch Beer announced a 17% Pumpkin Spice Latte 17% Hard Seltzer.  Busch thought it was being funny.  Some others thought it was serious, resulting in such tweets as: “busch came out with a … Continue reading →

Posted in Advertising, beer | Comments Off on Fake News:  Busch Beer Discovers the Problem with Social Media

Women Heavier Drinkers than Men:  Study

Posted on August 15, 2019 by Joel Whitaker

Women and elders—according to TrendSource’s recently-released 2019 Alcohol Industry Report—are among the most frequent drinkers in the country, with women outpacing men in nearly every drinking category and the silent generation lapping younger cohorts in terms of drinking frequency. The … Continue reading →

Posted in Advertising, Alcohol Studies | Tagged | Comments Off on Women Heavier Drinkers than Men:  Study

Syracuse U. Gets Blow Back Over Trademarking Small Beer Co.’s Product

Posted on August 1, 2019 by Joel Whitaker

Syracuse University “has chosen to beat down a local family business,” forcing it to stop producing and selling one of its best sellers, Cuse Juice Orange Liqueur.  That’s from a petition on Change.org. Lock 1 Distilling, Phoenix, N.Y.,  began selling Cuse … Continue reading →

Posted in Advertising, Alcohol & Tobacco Tax & Trade Bureau, Distilled Spirits, News, Trade Mark | Tagged , , | Comments Off on Syracuse U. Gets Blow Back Over Trademarking Small Beer Co.’s Product