Category Archives: Advertising

Buffalo Trace’s Great Buffalo (Virtual) Chase Draws Entrants in All 50 States

Posted on July 2, 2020 by Joel Whitaker

And in seven countries.  Which goes to show there is some benefit in doing these things virtual. The event kicks off tomorrow at 9 a.m. EDT on the Buffalo Trace Distillery Facebook Page with the singing of the National Anthem … Continue reading →

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Busch Gives Fans Chance to Update Jingle

Posted on June 29, 2020 by Joel Whitaker

Busch Beer is giving fans the opportunity, through July 5, the opportunity to recreate their own version of the Head for the Mountains of Busch jingle. Submissions will then be hand selected by Busch and Billy Ray Cyrus to appear … Continue reading →

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Milton Glaser, Creator of Brooklyn Brewery’s Logo, Dies

Posted on June 28, 2020 by Joel Whitaker

He was 91, a co-founder of New York Magazine and the “I Love NY” campaign, of a stroke.

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How Social Media Influencer Marketing Converts Target Audiences into Sales

Posted on May 31, 2020 by Joel Whitaker

Seventy percent of millennial consumers say their shopping choices are influenced by the recommendation of their peers, including influencers. DesignRush, a B2B marketplace connecting brands with agencies, shared the ways that influencer marketing is an effective method for brands to … Continue reading →

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A-B’s New Clydesdale Spot: ‘Together We Will Run Again’

Posted on May 20, 2020 by Joel Whitaker

Anheuser-Busch released a new Budweiser Clydesdale spot with a simple message keyed to the coronavirus pandemic: “Here’s to a bright future across the country, wherever you are. Together we will run again and emerge stronger than before.” Predictably, the spot … Continue reading →

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Loyalty Study Confirms Strong Return on Ad Spend During Lockdown

Posted on May 19, 2020 by Donna Whitaker

The unprecedented 34% growth of consumer packaged goods (CPG) sales since March 22 of this year has created a significant growth opportunity for major brands to grow their

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