Category Archives: Advertising

How A-B’s Estrella Jalisco Seeks to Build Sales by Changing Perception of Mexicans

Posted on December 6, 2018 by Joel Whitaker

This is really clever: Mexican-Americans, the target market for Estrella Jalisco beer, were the targets of some really nasty comments on Facebook. Type in “Mexicans are: ” and you got words like rapists, drug dealers, brutish, animals, etc. Bad for … Continue reading →

Posted in Advertising, beer | Tagged Anheuser-Busch, Estrella Jalisco | Comments Off

Bacardi Taps Michael B. Jordan to Direct ‘The Angel’s Share’

Posted on December 4, 2018 by Donna Whitaker

Bacardí rum unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the

Posted in Advertising, Media, Spirits | Comments Off

Our Take: Embracing New Media, Lack of Message Hurts …

Posted on October 15, 2018 by Donna Whitaker

We don’t think it’s coincidental that Big Beer has seen volume decline year after year after year, even as it has poured more money

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An Advent Calendar for Wine Lovers

Posted on October 9, 2018 by Donna Whitaker

This is really clever: Direct Wine has launch a new Wine Lovers’ Advent Calendar nationwide, bringing fun, anticipation, and

Posted in Advertising, Wine | Comments Off

Heineken USA Names Rogers & Cowan/FRUKT Agency of Record

Posted on March 26, 2018 by Donna Whitaker

Rogers & Cowan/FRUKT, has been named Heineken USA‘s agency of record across the brand portfolio for product placement,

Posted in Advertising, beer | Tagged Pattie Falch | Comments Off

Redd’s Wicked Becomes 1st Bev/Al to Advertise on Console on Xbox Network

Posted on March 20, 2018 by Donna Whitaker

A new commercial, “UFOMG,” developed in conjunction with Stephen Bliss, the illustrator behind Grand Theft Auto, will start

Posted in Advertising, Ales | Comments Off