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Tag Archives: Saint Archer Gold
Saint Archer Gold to Go National, Compete with Michelob Ultra
Saint Archer Gold, a light lager developed by MillerCoors to compete directly with Michelob Ultra, is going national in 2020. After spending six months on shelves and in bars in four test markets, the above-premium Helles-style light beer booked strong … Continue reading
Posted in beer, News
Tagged MillerCoors, Saint Archer Gold
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MillerCoors Debuts New TV Spots for Peroni and Saint Archer Gold
It’s the first national TV advertising campaign for Peroni Nastro Azzurro and is intended to build on a 26.8% gain in volume so far this year. That’s nearly double Peroni’s 14.2% increase for all 2018. The brand has a new … Continue reading
Posted in Advertising, beer
Tagged MillerCoors, Peroni, Saint Archer Gold
Comments Off on MillerCoors Debuts New TV Spots for Peroni and Saint Archer Gold