Category Archives: Advertising

Jack Daniel’s Leads Bev/Al Brands in Connecting with Consumers.

Posted on February 2, 2021 by Joel Whitaker

The idea of brand intimacy — building enduring emotional connections between brands and people  has gained strength during the Covid pandemic, according to MBLM, a marketing consultancy.. Jack Daniel’s leads bev/al brands, ranking 56th out of the top 102.  Jack … Continue reading →

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Miller Lite Ridicules Mich Ultra’s ‘1 Calorie’ Campaign

Posted on February 1, 2021 by Joel Whitaker

Want to burn a calorie?  You don’t have to do it by drinking Michelob Ultra.  Just type 836 characters. That’s the gist of Miller Lite’s Game Day response to Michelob Ultra’s Super Bowl ad.  The campaign reminds drinkers that enjoying … Continue reading →

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A-B Offers Chance to Work on Real Pit Crew, Earn $50,000

Posted on February 1, 2021 by Joel Whitaker

The job working with the pit crew of the No. 4 Ford of driver Kevin Havick in the NASCAR Cup series is for the entire season. The new team member will attend races throughout the season, training and flying with … Continue reading →

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Clydedales in Super Bowl After All — Just Not for Budweiser

Posted on January 27, 2021 by Joel Whitaker

Budweiser’s not running a commercial during this year’s Super Bowl, donating money to promote Covid vaccinations.  But that doesn’t mean there won’t be Clydesdales.  Except this time, they’ll be pulling a green wagon, and once a pin is pulled, they’ll … Continue reading →

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Hornitos Tequila Unveils New Ad

Posted on January 27, 2021 by Joel Whitaker

Hornitos Tequila said its newest advertisement,  “First Steps,” allows viewers to follow individuals who are plunging into the unknown toward the exploration of something greater  “just as Hornitos Tequila has fearlessly pushed the boundaries of the tequila category since the … Continue reading →

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No Budweiser Ads in Super Bowl

Posted on January 25, 2021 by Joel Whitaker

It’s all over the news, so it’s not news.  But we’ll report it anyway — Budweiser won’t run any ads during Super Bowl.  Instead of brand building, Budweiser — which used to be the best-selling U.S. beer but has slipped … Continue reading →

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