Author Archives: Joel Whitaker

The Interview: Joseph Lehane on Taking a New Brand National

Posted on June 18, 2022 by Joel Whitaker

Joseph Lehane has spent his entire career in the alcohol beverage industry working for two industry leaders, first, Seagram and later Diageo.  Now he’s working with a new brand, YaVe tequila.  In this interview, we explore: how he got into … Continue reading →

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A-B Said Ending SuperBowl Exclusivity

Posted on June 16, 2022 by Joel Whitaker

Anheuser-Busch has apparently abandoned the Budweiser Mudflap Theory of Marketing, deciding not to renew its status as the exclusive alcohol beverage advertiser on SuperBowl.  A-B hadn’t responded to our request for comment, but Spencer Gordon, vp-consumer connections, told Sports Illustrated’s … Continue reading →

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Iconic Brands Revenue Soars 74%, Net Loss Widens

Posted on June 16, 2022 by Joel Whitaker

Iconic Brands Inc. reports revenue in 2021 rose 74% to $4.96 million. The increase was due primarily to $2,192,119 sales from the Company’s newly acquired TopPop products. Sales were comprised of Bellissima Prosecco and Sparkling Wines, the line of Hooters brand … Continue reading →

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Sake Hundred Unveils a $3100 Bottle

Posted on June 16, 2022 by Joel Whitaker

The rare, 27-year-old Gengai is one of four unique sakes, but the flagship of Sake Hundred is Byakko Bespoke, a $380 balance sake made from the “king of sake rice,” Yamadanishiki, at the Tatenokawa Brewery in Yamagata, Japan, which is known for high … Continue reading →

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Gnarly Head Wines, Grateful Dead Partner on 2 Limited-Edition Wines

Posted on June 16, 2022 by Joel Whitaker

Gnarly Head (Delicato), a producer of bold California wines from gnarly old vines, said it is partnering with the  iconic American rock band, the Grateful Dead, to release two Limited Edition Grateful Dead wines. A rich, spicy Old Vine Zinfandel, … Continue reading →

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Crown Royal Sponsors Bill Picket Invitational Rodeo

Posted on June 16, 2022 by Joel Whitaker

To honor the cowboys and cowgirls of Texas, Crown Royal will be hosting a grand procession of all Black riders including Crown Royal Rider and Professional Steer Wrestler, Tory Johnson;  equestrian, horsewoman, and activist, Brianna Noble; award-winning Steer Wrestler, Denard … Continue reading →

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