To honor the cowboys and cowgirls of Texas, Crown Royal will be hosting a grand procession of all Black riders including Crown Royal Rider and Professional Steer Wrestler, Tory Johnson; equestrian, horsewoman, and activist, Brianna Noble; award-winning Steer Wrestler, Denard Hunt, and Compton Cowboys’ solo cowgirl, Keiara Wade through the historic Fort Worth (Tex.) Stockyards in advance of the Bill Pickett Invitational Rodeo on June 18th.
The procession lands at the doors of Cowtown Coliseum within the stockyards, which will house a photographic journey of the Black cowboy and cowgirl and celebrates the fashion and lifestyle of the rich community through time. Images and artifacts sourced by Texas native and mixed media visual artist, Tramaine Townsend, and the National Multicultural Western Heritage Museum were included to amplify and honor the cowboys and their important place in our country’s history.
Crown Royal also will be donating $25,000 to the National Multicultural Western Heritage Museum in Fort Worth through the Crown Royal Generosity Fund, a corporate advised fund administered by Fairfield County’s Community Foundation. The donation to the National Multicultural Western Heritage Museum is part of a $1,000,000 commitment by Crown Royal to support local and national charities over the course of approximately one (1) calendar year.