This is clever: Diageo and Drizly have partnered on a unique Father’s Day promotion. Consumers can take an interactive quiz your father (or father figure’s) quirks, characteristics and flavor preferences to be matched to a “perfectly giftable bottle,” ready for delivery from local retailers through the Drizly app or website, “giving consumer the ability to send gifts right to dad ahead of time or on-demand in under 60 minutes. Once completed, quiz-takers will receive a QR code that links Drizly with local retailers.
“As more and more consumers turn to Drizly as a go-to gifting destination, we are excited to team up with Diageo to make customized and tailored gifting as easy as possible this Father’s Day,” said Cathy Lewenberg, Chief Operating Officer at Drizly. “Now with our fun personality quiz, Drizly shoppers can celebrate the father figure in their life by gifting a high-quality bottle in a matter of minutes with the convenience of same day delivery.”
What’s more, Drizly and Diageo are dropping two custom digital kiosks equipped with the quiz at the Oculus at Westfield World Trade Center in New York City’s Lower Manhattan and The Grove in Los Angeles from Friday, June 17th through Father’s Day, Sunday, June 19th. These easy-to-use kiosks will offer a timely reminder to passers by to buy their Father’s Day gifts before it’s too late. Skip the cuff links and ties and get dad something he really wants; with Drizly’s same-day delivery of the full Diageo portfolio of delicious, premium spirits, your last-minute gift will make Father’s Day 2022 one for the books. The kiosks are available for use only by those who are above the legal drinking age (21+).
“We are thrilled to launch this activation with Drizly, giving visibility to the convenience and quality of Diageo deliveries through the Drizly platform,” said Ramy Hamid, eCommerce Partnerships & Strategy Manager at Diageo. “Wherever you’re located, Drizly allows you to treat the fathers in your life to something they’re guaranteed to use and love right from your phone.”