Author Archives: Joel Whitaker

Sparkling Wine Not Most Popular Valentine’s Day Option

Posted on February 10, 2022 by Joel Whitaker

This research from CGA surprised us: Sparkling wine isn’t the most popular option for Valentine’s Day.  Soft drinks (28%) and beer are. They are both tied at 28%.  Rounding out the list is Table Wine (27%) and Cocktails (25%), with … Continue reading →

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Health, Wellness Trend to Impact Super Bowl Parties This Year: NielsenIQ

Posted on February 10, 2022 by Joel Whitaker

Roughly two years into the pandemic, shoppers have developed a variety of new product preferences with underlying notions of boosting health and wellness, with 61% of Americans saying physical and mental wellness will become more of a priority over the … Continue reading →

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Smirnoff to Throw ‘Most Epic Super Bowl Watch Party’ for Alaskan Miners

Posted on February 10, 2022 by Joel Whitaker

The miners are 100 miles north of Anchorage and love football but miss the amenities to normally tune in.  This year they will as Smirnoff stages when it is calling “the most epic Super Bowl watch party ever.” As the … Continue reading →

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Troegs Independent Brewing Intros Hop Horizon

Posted on February 10, 2022 by Joel Whitaker

The Hershey, Pa., brewer describes it as “your shortcut to where the sky meets the bines” an opportunity to smell a hop field in full bloom.  “This juicy IPA starts with a subtle blend of pale malts, wheat and oats. … Continue reading →

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Who & What —

Posted on February 10, 2022 by Joel Whitaker

Blue Run Spirits names Shaylyn Gammon as its first Whiskey Director. Gammon will drive the development and expansion of Blue Run’s whiskey portfolio.  she joins Blue Run Spirits from Campari Group, where she managed product innovation projects across the company’s … Continue reading →

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Will Rise in Consumer Prices Squeeze Bev/Al Marketers?

Posted on February 10, 2022 by Joel Whitaker

The truth is, nobody — including us — knows what impact the 7.5% in consumer prices in January will have on sales of beer, wine and spirits.   But we think you should expect a repeat of the historical pattern in … Continue reading →

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