Author Archives: Joel Whitaker

TTB Urged to Focus on Trade Practices, Category Management, Label Rules

Posted on February 9, 2022 by Joel Whitaker

You can expect alcohol & Tobacco Tax & Trade Bureau to prioritize labeling rules to provide more information about allergens, nutrition and ingredients, to strengthen its rules deterring category management practices including shelving schemes and offering similar services for “free,” and … Continue reading →

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Trade Groups Respond to Treasury Report on Competition

Posted on February 9, 2022 by Joel Whitaker

Wine & Spirits Wholesalers of America said Treasury’s report “fails to recognize how consolidation in other tiers created the need for an evolution of the distribution tier to address supply chain and logistics challenges.”  But WSWA said it was “encouraged (that) … Continue reading →

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TTB Final Rule Liberalizes Distilled Spirits, Malt Beverage Labeling Requirements

Posted on February 9, 2022 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau published a 96-page final rule that among other things: allows greater flexibility in the placement of mandatory information on labels by eliminating the requirement that certain mandatory information appear on the “brand label”; … Continue reading →

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Breakthru Beverage to Rep Remy Cointreau in Colorado

Posted on February 9, 2022 by Joel Whitaker

The agreement announced Wednesday (2/9) extends the two firms’ partnership in Delaware, Illinois and Pennsylvania. “Rémy Cointreau’s reputation speaks for itself; their culture, progressive approach and way of doing business match those of Breakthru Beverage,”  “As Rémy’s preferred partner in … Continue reading →

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Whipshots Goes National

Posted on February 9, 2022 by Joel Whitaker

Whipshots (Starco Brands), the vodka-infused whipped cream in partnership with global artist Cardi B, launched its national retail program through Republic National Distributing Co.  Whipshots is available at GoPuff, BevMo, Liquor Barn, and Total Wines & Spirits beginning in California, Colorado, … Continue reading →

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The Macallan Offers a $125,000, 81-Year-Old Whisky

Posted on February 9, 2022 by Joel Whitaker

The Macallan unveiled The Reach, a rare 81 Years Old single malt, is the oldest whisky ever released by The Macallan, created from a single, sherry seasoned oak cask. Crafted during the Second World War in a period of increasing … Continue reading →

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