The agreement announced Wednesday (2/9) extends the two firms’ partnership in Delaware, Illinois and Pennsylvania.
“Rémy Cointreau’s reputation speaks for itself; their culture, progressive approach and way of doing business match those of Breakthru Beverage,” “As Rémy’s preferred partner in Illinois, their largest Cognac market in the U.S., we see an incredible opportunity to expand our success into new markets like Colorado,” said E. Lloyd Sobel, Breakthru Beverage Group EVP, Chief Commercial Officer. “We intend to elevate this energy and commitment, striving to deliver the exceptional performance they have come to expect from us across their full luxury portfolio of brands.”
When choosing to extend and expand this partnership, Rémy Cointreau cited Breakthru’s emerging digital and e-commerce ecosystem. This includes Breakthru Now, the company’s proprietary B2B e-commerce solution that provides real-time, expanded access to Rémy’s complete portfolio. They also noted the company’s passion and commitment to their brands, consumer-focused route-to-market strategy and to creating an inclusive company culture.
“Breakthru has long been one of our preferred distributor partners, and the results they have delivered year in and year out demonstrate why,” said Ian McLernon, Rémy Cointreau’s CEO of the Americas Region. “Beyond our confidence in their ability to deliver for our business, we know that Breakthru shares many of the same values of hard work and inclusivity that we hold dear. This, paired with their ability to deliver in the marketplace, made extending our relationship a logical choice.”