Author Archives: Joel Whitaker

Purity Vodka Enters Top 10 Ranks

That’s top 10 among super premium-priced vodka brands sold in the U.S., and is based on 26-week Nielsen sales data.  It’s available in more than 25 states. “To become a Top 10 Super Premium Vodka brand indicates we have earned … Continue reading

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Who & What —

Campari Group hires Mary Palac as brand ambassador for Campari Mexican Spirits.  Spirited Awards recognized her as a Top 4 Finalist in 2020 and a 2019 Top 10 Nominee for “American Bartender of the Year.”

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What We’re Reading & Watching

How Oregon wine can survive climate change Pinot noir makes up 70% of the vineyards in the valley and adaptations could help growers continue to grow it, but not everywhere and not forever. (KGW8)

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7 of 10 Consumers Plan to Visit On-Premise in Next 2 Weeks

Seven out of 10 consumers in Florida, Texas, Illinois and New York plan to eat out On Premise in the next two weeks, and 43% also said they will be at On Premise locations for “drink-led occasions,” CGA reports after … Continue reading

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Bordeaux Wine Sales Surge 67% in Value on 24% Jump in volume

Sales of Bordeaux wines in the U.S. increased 67% in value last year to peak at $395 million (349 million euros), and 24% in volume to reach 247,000 HL as compared to 2020. The 2021 results represented the highest volume … Continue reading

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Castle & Key to Release 1st Bourbon March 26

Castle & Key Distillery said it will release Small Batch Bourbon Whiskey Bactch #1, the first bourbon to be released by Castle & Key since the historic Old Taylor Distillery was restored for use by Castle & Key in 2014, … Continue reading

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