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Author Archives: Joel Whitaker
True Myth Aids Outdoor Conservation with Sweeps
True Myth, part of the Baileyana Winery portfolio, has partnered with the environmental non-profit Outdoor Alliance to launch the “Into the Wild” program. As part of the partnership, True Myth has donated $10,000 to Outdoor Alliance which will directly support … Continue reading
Posted in Marketing
Tagged Baileyana Winery, sweepstakes, True Myth
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Scotto Acquires 4th Lodi-Area Winery
Scotto Family Cellars, America’s 43rd largest winery, said it acquired its fourth Lodi area production facility. Gnekow Family Winery will be renamed Collegeville Vintners and will be owned and operated by the Scotto’s 5th generation, including Collegeville Vintners CEO Natalie … Continue reading
Simi Winery Intros a Rose
Simi Winery introduces the Editor’s Collection Rose in partnership with Reese’s Book Club, founded by Reese Witherspoon. The $18.99-a-bottle Editor’s Collection Rosé is available nationally, as well as on the SIMI website. Part of profits will benefit the Readership, the … Continue reading
Surf is White Claw’s 1st Full-Flavor Offering
“White Claw Surf is the biggest news in seltzer since the original launch of White Claw®,” said John Shea, Chief Marketing Officer, White Claw, U.S. “White Claw Surf is a breakthrough new idea that combines full flavors with sensational refreshment … Continue reading
Posted in New Products
Tagged White Claw Surf
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Grey Goose Debuts Weekly Entertainment Package
Grey Goose, the “Official Spirit Partner of the 64th Annual Grammy Awards,” and The Recording Academy debut “Monday Mix,” an all-new content series on Instagram and YouTube that will premiere every Monday throughout the rest of the month. The digital … Continue reading
Posted in Advertising
Tagged Grammy, Grey Goose
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Zacapa Rum Aids Little Market with Guatemalan Collection
Guatemalan-made Zacapa Rum is supporting the nonprofit fair trade shop and partner, The Little Market, with the launch of the Made in Guatemala Collection. Available exclusively on thelittlemarket.com, each item in the collection is made by female artisans in Guatemala … Continue reading
Posted in Marketing
Tagged Zacapa Rum
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