Author Archives: Joel Whitaker

Cutwater Spirits Rolls Out 3 New Variety Packs

The new assortment of bar-quality cocktails in 12 oz slim cans nationwide, including Ranch Waters (Lime, Watermelon, Prickly Pear) Rum Mojitos (Mint & Lime, Passion Fruit Guava, Mango Watermelon) + Vodka Sodas (Lime, Grapefruit, Watermelon).

Posted in New Products | Tagged | Comments Off on Cutwater Spirits Rolls Out 3 New Variety Packs

A-B Intros Budweiser Supreme

It’s an American Golden Lager, brewed with American honey malt, has 4.6% alcohol and 143 calories.  Anheuser-Busch said it has been developing Budweiser Supreme for nearly two years.  The name symbolizes that it is a superior beer at an affordable … Continue reading

Posted in New Products | Tagged , | Comments Off on A-B Intros Budweiser Supreme

Louis XIII Pays Tribute to Mother Earth

Following “100 Years” – a two-part creative campaign rooted in film, and music – Louis XIII Cognac continues to express its unique relation to Time by paying tribute to Mother Earth in this latest project, Believe in Time, a film … Continue reading

Posted in Advertising | Tagged | Comments Off on Louis XIII Pays Tribute to Mother Earth

DISCUS Launches “State Guild Supporter Program”

The new program is intended to engage and organize the network of state distillers guilds across the country and alert them to public policy issues affecting the industry at every level of government. “Over the past decade, the number of small … Continue reading

Posted in Legislation | Tagged | Comments Off on DISCUS Launches “State Guild Supporter Program”

B-F Hailed as 1 of World’s Most Ethical Companies

The award was made by Ethisphere, a global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business success.  It’s the first year that Brown-Forman Corp. has been on the list, … Continue reading

Posted in Corporate Social Responsibility | Tagged , | Comments Off on B-F Hailed as 1 of World’s Most Ethical Companies

Who’s Drinking Hard Seltzer?

In a word, Millennials, 63%  in general, 53% on Drizly.  While Drizly drinkers lagged in hard seltzer compared to Millennials, that pattern was flipped when it came to Gen X, where 30% of Drizly buyers ordered hard seltzer vs. 24% … Continue reading

Posted in Sales | Tagged , | Comments Off on Who’s Drinking Hard Seltzer?