Author Archives: Joel Whitaker

Heineken Pokes Fun at ‘Virtual Beers’

Posted on March 17, 2022 by Joel Whitaker

“Our new virtual beer, Heineken Silver is an ironic joke. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world. … Continue reading →

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Who & What —

Posted on March 17, 2022 by Joel Whitaker

Mighty Swell, a spiked seltzer brand born in Austin, Tex., hires Andrew Pieri as Vice President of Operations, Jon Aronson as Vice President of Finance and Anthony Avizenis as Vice President of Sales.  Pieri joins Mighty Swell from Anheuser-Busch InBev, … Continue reading →

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What We’re Reading

Posted on March 17, 2022 by Joel Whitaker

Fifty Years Ago in Chicago, It Was Illegal for Women to Bartend In the late 1960s, it was illegal for women to tend bar in Chicago.  They could serve the drinks, but they couldn’t pull them.  The a new bar, … Continue reading →

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Spirits Market Seen Growing 5.2% a Year Through 2032

Posted on March 16, 2022 by Joel Whitaker

The global spirits market is set to witness growth at a CAGR of 5.2% over the forecast period (2022-2032) and top a valuation of US$ 92.9 Bn by 2032, Future Markets Insights estimates.  By product type, whiskey is expected to … Continue reading →

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Concha y Toro Revenue Rises 13% in Year to $1.097 Billion

Posted on March 16, 2022 by Joel Whitaker

And net profit rose 26.7% to $117 million in 2021.  The Chilean wine producer noted that the increase “was driven by a double-digit growth rate in those brands we have prioritized.” In the U.S., sales increased 4.8% in value, with … Continue reading →

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B-F Launches Super Premium Line of RtD Cocktails

Posted on March 16, 2022 by Joel Whitaker

Up or Over fine and classic ready-to-drink cocktails are launching in Georgia, Idaho, Indiana, Michigan, Oregon, and Washington State this month.  The offerings feature Up or Over’s Classic Dry Martini made with Fords Gin, Whiskey Sour made with Gentleman Jack Tennessee … Continue reading →

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